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Fall Creek

Breeding 

21 Oct 2026

Fall Creek targets raspberry and blackberry growth through breeding and nursery quality
Breeding, nursery quality and grower profitability for raspberries and blackberries in the exclusive interview to Burgert Van Dyk (Fall Creek)

Breeding 

15 Oct 2026

Fall Creek at Fruit Attraction 2026 launches Everlast™ ‘FC11-164’ e Sekoya® Nova ‘FC15-173’
At Fruit Attraction 2026 in Madrid, Fall Creek highlights new blueberry varieties, expands its raspberry and blackberry portfolio, and focuses on fruit quality.

Production 

02 Oct 2026

Fall Creek® Signs Exclusive Propagation and Sales Agreement for EasyRose® ‘ALEL101’ Raspberry
Fall Creek signs an exclusive deal with Lucchini Berries to propagate and sell Easy Rose ALEL101, a raspberry developed in Verona, Italy, for worldwide markets.

Technologies 

18 Aug 2026

Trials have begun on blueberries using an innovative integrated above-canopy system for treatments and frost protection
Netafim has unveiled S.O.PH.I.A., a fixed system mounted above the canopy designed to integrate localised treatments and frost protection along the row.

Breeding 

27 Jul 2026

Fall Creek is focusing on Italy for raspberries and blackberries
Exclusive interview with Burgert van Dyk, director of Fall Creek Italia: with the integration of Berrytech and Berryplant, Italy plays a central role.

Breeding 

23 Jul 2026

Fall Creek Blueberries: a preview of the FC11-164 variety for mechanical harvesting and Sekoya Nova
Fall Creek will showcase FC11-164, Sekoya Nova and new priorities for blueberry genetics, mechanization and consumer quality

Breeding 

10 Jul 2026

Fall Creek Connect event makes its summer debut in Sondrio
Experts and producers explored strategies for successful investment. The event included also a blind test of six varieties and field visits.

Production 

07 Jul 2026

The secret behind the Italian Blue Valley: terroir and innovation
Over the last twenty years, Valtellina has undergone a quiet but extraordinary transformation. We discuss this with Luca Folini of the Fojanini Foundation.

Breeding 

10 Jun 2026

Fall Creek acquires Berryplant and Berrytech and expands into raspberries and blackberries
Fall Creek acquisisce Berryplant e Berrytech e amplia la propria strategia dal mirtillo ai piccoli frutti, con focus su Rubus e innovazione varietale.

Production 

15 Jan 2026

Focusing on premium variety: a success story
Fall Creek's PeachyBlue blueberry variety, known for its peach-like flavor and strong shelf-life, boosted premium sales at Sprouts in 2023 and set a new standard for category growth.