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Markets 

28 Jun 2025

Press review: consumer experiences, events, retail strategies and innovation in the field
In this edition we explore the latest consumer experiences. the most effective retail strategies, and the technological innovations in berry cultivation.

Health 

28 Jun 2025

Strawberry benefits for heart, brain and gut health
Discover how strawberries support cardiovascular function, enhance cognitive performance, regulate metabolism and promote gut health through natural compounds.

Markets 

27 Jun 2025

USHBC’s Blueberry Boost Accelerator launches in U.S.
The Blueberry Boost Accelerator was launched in the US: 9 weeks for CPG start-ups with a blueberry focus and a final prize of up to $20,000 up for grabs.

Prices 

27 Jun 2025

Florence retail stores: Italian berries and wide selection
On June 25, the Observatory found mostly Italian berries in Florence: fresh, diverse, with an average of 4.6 SKUs per store and prices ranging from €7.98 to €30/kg.

Consumption 

26 Jun 2025

Freezing blueberries: methods for quality and shelf life
Techniques for freezing fresh blueberries to maintain quality, prevent clumping and freezer burn, and extend shelf life while preserving the fruit’s natural structure.

Prices 

26 Jun 2025

Blueberry prices drop by -1% on global e-commerce in week 26/2025
In week 26/2025, blueberry prices fell by 1% globally. Organic and discount down, 85% of references stable. Data from 12 banners and 43 blueberry products.

Marketing 

25 Jun 2025

Berries certified by Superior Taste Award 2025
Blind-tested by international chefs for outstanding sensory and taste quality standards: the full list includes berries from Driscoll's and Angus Soft Fruits

Prices 

25 Jun 2025

Online berries in Italy: only raspberries up in week 26/2025
In week 26/2025, only raspberry prices rise online (+3.2%). Blueberries and blackberries decline. Blueberries lead in online retail stores product range.

Research 

24 Jun 2025

UV-C for blueberries: residue-free SO₂ alternative in South Africa
UV-C proves a promising, residue-free SO₂ alternative for blueberries in South Africa. Effective against grey mould and safe for fruit quality.

Marketing 

23 Jun 2025

Berry Swing official sponsor of the classic race La Fausto Coppi
On 29 June 2025, passion for sport meets the explosive taste and beneficial properties of Europe's small fruits with Berry Swing.