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11 Apr 2024

In the retail shops in Verona (Italy) competitive prices for blueberries but no currants on the shelves
In the large-scale retail trade in Verona, blueberries dominate while redcurrants are almost completely absent. The Berry Retail Monitor reports a varied situation, with raspberries generally of good quality and high prices.

Marketing 

10 Apr 2024

Bumper Crop Betty, the mascot spreading the passion for Oregon's berries
In the heart of Oregon's bountiful berry fields, there's a figure that's become as iconic as the fruits themselves: Bumper Crop Betty. She's not just any mascot; she's the embodiment of the vibrant spirit and delicious flavors of Oregon raspberries and blackberries.

Retail 

Markets 

Prices 

10 Apr 2024

Decline in global blueberry prices for discount (-6.7%) and premium (-3%) segments in week 15/2024
The overall Global Blueberry Price Index of the Italian Berry basket as measured on 08/04/2024 increased by 0.5% compared to the previous week due to a decrease in the discount and premium segments offset by an increase in the prices of the standard segment.

Markets 

Production 

09 Apr 2024

Del Monte invests in partnerships with berry growers in Sicily
Fresh Del Monte, one of the world's leading vertically integrated producers and distributors of fresh fruits and vegetables, active for 130 years, has chosen to officially enter the production and marketing of berries under its own brand in Italy. And it does so starting from Sicily.

Production 

09 Apr 2024

Hortifrut covers the entire production area with Wi-Fi 6 to optimise energy efficiency
Hortifrut, the world's leading berry producer, has teamed up with Cambium Networks and Codipro, a distributor and systems integrator specialising in networking, to venture into uncharted territory, implementing Wi-Fi 6 to redefine the connected agriculture landscape.

Retail 

Markets 

Prices 

09 Apr 2024

Currant prices jump 9% in week 15/2024 in Italian supermarkets
In the week 15/2024, while currants are on the rise, the two main references, namely raspberries and blueberries, are on the decline, dragging down the price index of Italian retail prices.

Breeding 

Production 

Varieties 

08 Apr 2024

The international success of EasyRock and EasyStar raspberries: a story of innovation and growth
Just over a year has passed since the launch of Easy raspberries, selected by Alessandro Lucchini. The partnership with G-Berries has launched Easy raspberries into the commercial phase. Interview with Luca Molari (Managing Partner of G-Berries) and Alessandro Gualandi (Variety Development Manager of G-Berries).

Health 

07 Apr 2024

Heart-friendly blueberries certified by the American Heart Association
The US Blueberry Council (USHBC) is making it easier for consumers to prioritise heart health through simple everyday choices with its 'Grab a boost of blue' campaign. A growing body of scientific evidence shows that blueberries can be part of mod...

Consumption 

Marketing 

06 Apr 2024

Japanese strawberries are a masterpiece of taste and marketing
Japanese strawberries are not just fruits, but genuine works of agricultural art. Cultivated with care and attention, these red delicacies are distinguished by their exquisite taste and perfect appearance. Japanese producers use advanced agricultural and marketing techniques.

Research 

05 Apr 2024

The secret of the blueberry's blue colour is not in the skin
What makes blueberries that beautiful colour they have? What about plums, wild plums and junipers? Despite the fact that they have dark red coloured pigments in the skin of the fruit, researchers have now shown why blueberries appear to us as a typical blue colour.