Semestrale Gfk

I dati Italian Berry - Gfk sui consumi di altri piccoli frutti e misti delle famiglie italiane mostrano un mercato con prezzi in aumento e consumi in calo.

Rising prices and falling penetration have caused a drastic drop in currant spending by Italian households from € 6.6 M to € 4.5 M in two years.

Italian Berry - Gfk data on the consumption of blackberries by Italian households show a +93% increase in value. What factors determined this result?

Rising prices are pushing down raspberry consumption and Italian consumers' preferences are shifting to other berries in the category.

The consumption of strawberries by Italian households has increased in value by 0.9% over the past 12 months, reaching an expenditure of over € 390 million.

Blueberries are a fairly new product for the Italian consumer and purchasing habits are very much influenced by socio-demographic conditions.

7.2 million Italian families buy blueberries at least once a year. What are their buying behaviours and what do they put in their shopping basket?

The Italian blueberry market has risen from € 130.7 million to € 150.5 million in the last 12 months. Italian Berry - GfK data are updated to 30/06/2024.

The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

The good news is that berries have proven to be extraordinarily resilient to the inflationary wave that hit Italy in 2023. Thus, they have challenged a perception among industry professionals that prices are the real critical factor for the category.