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Sekoya

Marketing 

08 May 2026

Premium blueberries: consistent quality, coordinated supply chain and value definition
The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

Breeding 

17 Jul 2025

Fall Creek® and SEKOYA® Field + Forum: Bridging the Gap Between Genetics and Consumer Demand
The annual event brought together blueberry growers and traders from across EMEA, offering in-depth fieldwork and variety observations.

Brand 

04 Apr 2025

Sekoya: the future of blueberries is promising, ready to lead the change
Sekoya revolutionises the blueberry market with new varieties, innovation and sustainability. Discover strategies for continued global growth.

Varieties 

03 Dec 2024

Peru, a new variety is climbing the charts but is not for Europe
By 2021, Ventura had overtaken Biloxi as the main blueberry variety produced in Peru. But now its supremacy is being seriously challenged by a premium variety.

Production 

25 Oct 2024

Agrovision with 33,000 tonnes of blueberries aims to double from Peru
The company has over 2,200 hectares of production in Peru and has established new production areas in Romania, Thailand, Egypt, Indonesia and China.

Interviews 

Marketing 

Markets 

Production 

Varieties 

03 Oct 2024

Promoting the consumption of blueberries with an association is a must!
Despite the cost challenge, Lingua sees a bright future for blueberry producers: "We have the advantage that world consumption continues to grow."

Export 

Varieties 

02 Sep 2024

Peru, Sekoya Pop dominates the ranking of the most exported varieties in the 2024/25 season
Proarandanos published data on Peru's blueberry exports by destination and variety as of week 33 of the 2024-25 marketing year.

Markets 

15 Aug 2024

Agrovision valued at $1 billion as it raises $100M funding
The company specialising in the premium segment has raised around $250 million in total equity since its foundation in 2012.

Marketing 

29 Jul 2024

SEKOYA® launched the new LIVIE™ Blueberry Dispenser
The LIVIE™ dispenser is an innovative tool for adding value to blueberries and was also designed in response to the EU packaging regulation.

Events 

20 May 2024

SanLucar invites Italian producers on a tour of Sekoya blueberry farms
SanLucar invites all interested farmers to participate in the SEKOYA® blueberry variety plantation tour that will take place on 12 June 2024 between Lombardy and Veneto.