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Sekoya

Marketing 

Markets 

08 Mar 2024

Mastronardi Produce joins the premium blueberry platform Sekoya
Mastronardi Produce, a fourth-generation family business that introduced high-tech greenhouse berries to North America, is pleased to announce that its berry division has joined the prestigious SEKOYA® blueberry platform to elevate its blueberry offering.

Production 

23 Jan 2024

Resilience, caliber and texture are the keys to the blueberry varieties of the future according to Sebastián Ochoa
There are many varieties of blueberries, but which are the most profitable for Chilean and Peruvian producers? According to Sebastian Ochoa, an expert consultant to blueberry producing and exporting companies, the most profitable varieties are those with low or no chill requirements.

Events 

Interviews 

Marketing 

Production 

07 Oct 2023

Blueberries at Fruit Attraction 2023: opportunities still outperform challenges
Fruit Attraction caught the berry inustry at a difficult time due to the severe shortage of Peruvian blueberries. However, this did not dampen the overall mood of visitors and exhibitors, who found the Madrid event very interesting and stimulating.

Brand 

Retail 

Markets 

04 Aug 2023

The first Peruvian Sekoya of the season is available for sale at Carrefour Taiwan

Penny Chang, import fruit category manager di Carrefour Taiwn ha dichiarato che “i primi mirtilli peruviani Sekoya della stagione 2023/2024 sono arrivati al Carrefour di Taiwan in agosto, giusto in tempo per il tradizionale Hungry Ghost Month. Durante questo mese, la gente di Taiwan acquista grandi quantità di cibo e frutta come offerta per venerare […]

Brand 

Consumption 

Interviews 

Markets 

Production 

09 May 2023

LIVIE™, quality assicurance and opportunity

SEKOYA™ has launched its new consumer brand: LIVIE™ is a quality logo that joins existing retail brands and SEKOYA™ member labels to identify consistent superior quality, 12 months a year.

LIVI...

Events 

Interviews 

23 Mar 2023

ABB and the future of raspberries in the latest episoed of Berry Talks

The eighth episode of Berry Talks with Hubert Gadret and Geert de Weert from Abb Breeding will air on Friday, 3/24 and will be available on a delayed basis.

Abb has established varieties in the raspberry production market around the world: talk to...

Brand 

Breeding 

Interviews 

Marketing 

Markets 

Production 

Varieties 

16 Mar 2023

Buyers in the fields to plan the 2023/24 Sekoya season

Sekoya and Fall Creek hosted European buyers and producers at the spring edition of Field & Forum, the periodic commercial and varietal update event for oper...

Events 

Interviews 

21 Feb 2023

SEKOYA: BERRY TALKS EXCLUSIVE INTERVIEW WITH HANS LIEKENS

Hans Liekens (Value Chain & Retail Manager of Sekoya Blueberries) will be the host of the seventh episode of Berry Talks to be broadcast on Friday, February 24, 2023.

The talk will touch on a number of topics that are considered crucial to the global development of the...

Habits 

Consumption 

Marketing 

19 Oct 2022

SEKOYA™ WILL LAUNCH THE CONSUMER BRAND LIVIE™ IN 2023.

The B2B network of SEKOYA™ manufacturers will launch from early 2023 the LIVIE™ brand, a quality brand on the package (an Ingredient Brand) that aims to distinguish blueberries SEKOYA™, available on the shelf 12 months a year and with a consistently hig...

Marketing 

Markets 

Production 

Varieties 

22 Jun 2022

Sekoya finally in Italy with RK Growers and SanLucar

The season of blueberries kicks off: SEKOYA® varieties are arriving in Italy thanks to partnership projects carried out by RK Growers and SanLucar with farmers throughout the Peninsula. By 2027, the goal is to increase producti...

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