Agrovision Corp. has raised $100 million in a funding round led by Aliment Capital, valuing the company at over $1 billion.
Agrovision specializes in growing and selling premium berries, including jumbo blueberries, raspberries, and blackberries, under the Fruitist and Big Skye labels.
The company leverages technology, proprietary genetics, and global optimal growing locations to produce high-quality fruit. Its flagship product is a 9.8-oz package of jumbo blueberries, priced between $6-$8.
Agrovision aims to differentiate itself by offering a luxury snacking experience, addressing challenges in the berry market, and capitalizing on the growing demand for berries in the U.S.
Steve Magami, Agrovision
Read full article here: Bloomberg
