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Breeding 

14 Aug 2026

New Oregon Blueberry varieties: interview to Jamie Petchell (GPG)
In an exclusive interview with Italian Berry, Jamie Petchell discusses the positioning of the new blueberries from early trial results to licensing strategies.

Production 

07 Aug 2026

Mechanical blueberry harvesting: quality, waste, agronomic and varietal choices
Marco Antolini explores the more practical aspects of mechanical blueberry harvesting in the second part of his exclusive interview for Italian Berry.

Production 

31 Jul 2026

Mechanical blueberry harvesting in Italy: Marco Antolini's experience
M. Antolini has been growing blueberries since 2012. In this exclusive interview, he discusses his first-hand experience of mechanising harvesting operations.

Breeding 

23 Jul 2026

Fall Creek Blueberries: a preview of the FC11-164 variety for mechanical harvesting and Sekoya Nova
Fall Creek will showcase FC11-164, Sekoya Nova and new priorities for blueberry genetics, mechanization and consumer quality

Varieties 

17 Jul 2026

Innovation and variety trials in blueberries: the experience of the Laimburg Centre
The Laimburg Centre acts as a strategic link between cutting-edge scientific research and agronomic application. A total of 53 blueberry varieties are tested.

Technologies 

23 May 2026

Robotics in small fruits: from the lab to the field
Labour shortages, rising costs, tighter quality standards. European berry producers know the pressure well. Robots are no longer a distant promise.

Research 

19 Aug 2025

Mattivi brings Italian innovation to Canadian AgXis project for strawberries and raspberries
Mattivi Group joins the AgXis 2025-2026 program in Québec, driving innovation in the strawberry and raspberry sectors through technology and advanced breeding.

Breeding 

04 Feb 2025

Visual and taste traits should guide blueberry breeding according to a recent survey
What are the main traits that should guide blueberry breeding? A survey on this topic was recently carried out in the United States.

Production 

13 Jan 2025

Strawberries and robots: still an open challenge
Producers face a growing shortage of labour in the sector, but there is still a lack of varieties and cultivation techniques suitable for robotic harvesting.

Technologies 

29 Aug 2024

The robot that picks raspberries with the speed and quality of a human
The new robot of Fieldwork Robotics offers growers a predictable cost per berry, enabling better management of labor, operating costs, and profit margins.