Italian Berry

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Mirtillo

Brand 

City 

Consumption 

Retail 

Marketing 

Markets 

Packaging 

Prices 

03 Jun 2022

Esselunga and Famila offer this week's best deals on berries

The week's best buys

E-commerce price lists in 11 retailers of Italian large-scale retail trade (survey as of 31/05/22)

Brand 

Consumption 

Retail 

02 Jun 2022

The best Quality & Brands according to our exclusive survey

What do consumers find when they look for blueberry? What is the quality of the baskets on sale in retail outlets? Is the product as crispy and sweet as a buyer expects?

A few days before the start of the blueberry season in northern Italy, Italian Berry e...

Import 

Production 

Sustainability 

01 Jun 2022

Germany, a TV investigation sheds light on the dark side of the berry industry

The popular German TV programme MarktCheck recently broadcast an investigation to shed light on the background of a market that brings blueberries to supermarket shelves at prices of 1€ per 100g. What is behind these prices? The

Organic 

Retail 

Markets 

Prices 

28 May 2022

Blueberries, stability continues in the global price index

The Global Blueberry Price Index of the basket Italian Berry is unchanged from the previous week.
The index is composed of 13 retailers of the large global retailers, 9 of which have product on offer in the survey on 05/23/2022.

The 13 retailers that ma...

Brand 

City 

Consumption 

Retail 

Marketing 

Markets 

Packaging 

Prices 

26 May 2022

GDO Firenze: Best Buy mirtilli da PAM e Dpiù

La rilevazione si è svolta nei punti di vendita della grande distribuzione organizzata. Sono stati raccolti i prezzi, i brand, le promozioni e la qualità dell'offerta dell'assortimento dei piccoli frutti nei punti vendita visitati.

Organic 

Production 

Varieties 

25 May 2022

Varietal substitution kicks off in Peru with 120.000 tons planned in 2025

The Association of Blueberry Producers of Peru (Proarándanos), indicated that in the 2021/2022 campaign (close to closing), exports of fresh blueberries from Peru will reach 222,714 tonnes, of which a large percentage will come from the Ventura and Biloxi

Production 

Research 

Varieties 

24 May 2022

Arkansas, the history of the university of Ozarkblue and 500 other blueberry varieties

The University of Arkansas (UA)'s blueberries breeding programme was initiated in 1976 by James N. Moore (cover photo). This effort followed cultivar and crop evaluations in the early 1970s that provided information on the possibility of successfull...

Research 

23 May 2022

I composti volatili e gli effetti sull'aroma dei mirtilli, webinar VacCAP

In questo webinar verranno definiti i composti organici volatili (VOC), la loro presenza nei mirtilli, e verranno discussi gli sforzi per comprendere la loro biosintesi e la loro importanza nel sapore e nella percezione sensoriale. Il webinar organizzato da VacCAP verrà tenuto da Patricio Muñoz (associate professor of blueberry breeding and genomics University of Florida) […]

Marketing 

22 May 2022

Germany: 15% more blueberry promotions in first quarter

The demand for blueberries in Germany has increased significantly in recent years. The cultivation of berries has been expanded worldwide and the intensity of advertising in food retailing has increased significantly.

In the first 18 weeks of this year...

Consumption 

Marketing 

Health 

21 May 2022

Stati Uniti: 298 milioni di impressioni nel primo trimestre della campagna marketing mirtilli

Il programma di promozione e marketing per i consumatori dell'USHBC (United States Highbush Beluberry Council) è in prima linea nel creare una domanda da parte dei consumatori e nell'aumentare il volume e il valore nella filiera dei mirtilli. Questi sforzi si basano su una piattaforma di campagna unificante con l'invito “Grab a Boost of Blue” […]

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