40,000 observations and a six-year history with over 1 million data points collected. Italian Berry Dashboard is the most comprehensive overview of the berry category in the Italian retail sector, recently expanded to include strawberries as well.
Every week, around 5,000 new data points are added, collected through three monitoring systems: in 15 stores across a rotating Italian city, 11 retailers within a sample area, and 21 e-commerce platforms.
An essential tool for continuously tracking the entire category assortment: blueberries, raspberries, blackberries, redcurrants, strawberries, plus multi-pack formats (duo, trio, mix) and minor berries.
Supply chain support
The Italian Berry Dashboard supports supply chain operators in planning and managing their commercial and strategic activities based on consolidated data updated three times a week: exclusive analyses on pricing trends, the competitive positioning of retailers and suppliers, and the composition of the berry assortment.
Italian Berry Dashboard is available by subscription and also offers custom packages.
