Looking toward 2026, the global blueberry industry is set to keep growing, but in an increasingly complex and competitive environment.
Production volumes are rising, new regions are maturing, and consumer demand remains strong, while quality expectations continue to increase.
Blueberries and market dynamics
Blueberries benefit from strong health credentials, versatility, and expanding demand across both mature and emerging markets.
At the same time, producers face mounting challenges, including margin pressure, labor shortages, climate variability, and more demanding consumers, making quality and consistency essential.
The role of genetics
As a result, genetics are becoming a central driver of future growth.
Success will depend less on planted area and more on deploying the right cultivars in the right regions, with traits such as yield stability, flavor, firmness, shelf life, and agronomic resilience.
Future opportunities and strategy
Both low-chill and high-chill genetics offer significant opportunities. Advances in low-chill varieties are enabling new production regions and models, while improved high-chill cultivars are unlocking untapped potential in traditional areas.
Ultimately, industry leadership toward 2026 will favor those who take a long-term view, invest in breeding, and remain adaptable in a rapidly evolving market.
Source: Jamie Pitchell Linkedin
