23 Feb 2024

Orsero renews packaging and launches new dedicated corners on Fruttital wholesale stands

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F.lli Orsero renews its line dedicated to berries and presents a new packaging solution, unique in the national panorama.

For the products in the range, the brand guarantees a targeted varietal choice, quality control at all stages and a fast and widespread distribution, capable of meeting market demands 365 days a year.

F.lli Orsero blueberries, blackberries, raspberries, currants and wild strawberries, thanks to the development of a dedicated supply chain project, are carefully selected to bring only high quality, hand-picked, fresh fruit to the Italian table.

In order to enhance the high characteristics of the product, F.lli Orsero has designed a new packaging dedicated to the traditional market, which complements the classic trays: a unique package on the Italian market made of 100% recyclable paper, in line with the objective of the Group's strategic sustainability plan, aimed at reducing the impact on the planet also through the choice of circular packaging solutions.


Black and red, the typical colours of berries, are graphically mixed in an innovative 125 g open basket, which allows the product to be left in view, enhancing its freshness, colour and fragrance.

And it is precisely the colours of the berries that are the protagonists of the dedicated corners that the brand has set up to promote the novelties on the Fruttital stands present in the main fruit and vegetable markets: a scenographic chessboard to play.


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