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Events 

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026-image

14 Apr 2026

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026
The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?

Marketing 

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations-image

14 Apr 2026

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations
The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.

Events 

CREA: Strawberries take centre stage at Berry Area 2026 with two key events-image

13 Apr 2026

CREA: Strawberries take centre stage at Berry Area 2026 with two key events
The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Nutrition 

Blueberries take centre stage during National Nutrition Month: their role in the new US guidelines-image

13 Apr 2026

Blueberries take centre stage during National Nutrition Month: their role in the new US guidelines
Blueberries lead new US dietary guidelines: a natural, anthocyanin-rich fruit supporting balanced nutrition and daily health goals with low calories.

Health 

White and red strawberries: beyond their colour, new insights into their health benefits-image

11 Apr 2026

White and red strawberries: beyond their colour, new insights into their health benefits
White strawberries surprise: despite no anthocyanins, they show high antioxidant capacity. Focus on achenes, polyphenols, and new prospects for berries.

Marketing 

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment-image

10 Apr 2026

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment
Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.

Markets 

Press review: premium demand, logistics and new varieties-image

10 Apr 2026

Press review: premium demand, logistics and new varieties
Tight supply and firm prices: premium push, logistics costs, weather impacts and new genetics to secure quality and continuity.

Marketing 

California Strawberries 2026: Record Crop and U.S. Retail Strategies-image

10 Apr 2026

California Strawberries 2026: Record Crop and U.S. Retail Strategies
California’s record strawberry season is boosting volumes and promotions, creating new opportunities for U.S. retail sales growth.

Events 

Berry Area: the 2026 Visitor Guide is now online to help you plan your visit-image

10 Apr 2026

Berry Area: the 2026 Visitor Guide is now online to help you plan your visit
The Berry Area Visitor Guide 2026 is now online, featuring programme, exhibitors and experiential routes to help plan a focused and efficient visit across the berry supply chain.

Prices 

Blueberries: global price index +7.6% driven by premium segment in online retail-image

09 Apr 2026

Blueberries: global price index +7.6% driven by premium segment in online retail
The global blueberry price index rises by 7.6% in week 15/2026. Premium segment drives growth at +23.44%, while organic and discount remain stable. Insights from online retail tracking.

Varieties 

Apex FCM14-057: the new early-to-mid-season Fall Creek blueberry yielding 20 tons per hectare-image

09 Apr 2026

Apex FCM14-057: the new early-to-mid-season Fall Creek blueberry yielding 20 tons per hectare
Apex FCM14-057 fills a gap in the Collection platform: an early- to mid-season option combining fruit quality, shelf performance and consistent size.