Italian Berry

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Consumption 

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Events 

10 May 2025

Berry Area: download all the presentations
New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.

Production 

25 Feb 2025

For I Frutti di Gil, 2025 is the year of the 'Naike Blueberry Club'
I Frutti di Gil is preparing for a 2025 full of new projects: the new variety club and new packaging will be presented at the Berry Area of Macfrut 2025.

Consumption 

14 Feb 2025

Blackberry expenditure of Italian households doubles between 2022 and 2024
Blackberries are experiencing a period of strong growth in consumption by Italian families, with the total expenditure growing steadily in the last three years.

Events 

12 Feb 2025

Berry Area at Macfrut 2025: NSG focuses on networking
The Berry Area will be a new way for NSG to present the strawberry and berry industry where "networking will certainly be easy."

Marketing 

30 Jan 2025

Sant'Orsola in Berlin with the 2025 innovations: zero residue blackberry and Sicilian strawberries
The Zero Residue berry range, launched in 2021, accounts for 9% of Cooperativa Sant'Orsola's turnover. It complements the two other lines already available.

Health 

26 Dec 2024

Berries and cherries valuable allies in fighting cardiovascular diseases
Cardiovascular diseases are among the leading causes of global mortality. A diet rich in cherries and berries can reduce risk factors.

Markets 

06 Dec 2024

Blackberries in the U.S.: Trends, Challenges, Opportunities
Blackberries are a key component of the U.S. soft fruit market, ranking as the fourth most significant. The fruit’s retail sales exceed $600 million annually.

Retail 

04 Dec 2024

Berries are standing out in Italy but the whole potential is still unexplored
Berries are standing in the Italian market by outperforming most of the categories in the produce department. But the whole potential is still untapped.

Marketing 

02 Dec 2024

CSO opens a tender for the promotion of berries in Italy and Germany
The assignment is worth EUR 1,771,729 excluding VAT, lasts 36 months and aims to increase awareness of berries among consumers in Italy and Germany.