After several years of declining production, South Africa’s blueberry industry is showing renewed optimism. According to Berries ZA chairperson Herman van Dyk, the sector expects good volumes as it moves into the peak season, with the Western Cape remaining the main production hub. The upcoming months until January will be crucial in determining the season’s outcome.
Van Dyk acknowledged that the industry faced tough years, with smaller growers exiting and volumes decreasing. However, he noted that demand is now rising again, both locally and internationally. The South African domestic market has strengthened, while global buyers are increasingly interested in South African blueberries.
Market dynamics and global competition
Peru remains the country’s main competitor. In recent years, Peru’s production issues benefitted South Africa, but the South American giant is now back on track. Higher U.S. tariffs on Peruvian blueberries may redirect their exports toward China, India and Indonesia, potentially affecting South Africa’s position in those markets.
In 2024, South Africa exported around 22,000 tonnes of blueberries, mainly to the UK and Europe. The industry has also extended its marketing window thanks to early-ripening varieties in the country’s northern regions, capitalizing on South Africa’s diverse climates to strengthen supply.
Challenges and opportunities
Despite challenges in market access—particularly in Asia—Van Dyk emphasized that prices are improving compared to three years ago and that the industry has significant room for growth. He stressed the importance of maintaining South Africa’s reputation as a quality producer, as blueberries are still relatively new and expansion opportunities remain across many regions.
Text and image source: fruitnet.com
