18 Jan 2022

Berry consumption is increasing in Poland

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In Poland, consumption of all tested types of berries increased in December 2021. According to Kantar, blackcurrants recorded the biggest increase. Statements a year ago are at the level of 15%, in December 2021, 19%, or over 1,615,000 more consumers. 

The research conducted by Kantar was carried out from 3 to 8 December 2021, on a representative sample of 1004 Poles aged 15 and over. Face-to-face interviews at the respondents' homes. They asked about the frequency of consumption of about 20 types of fruit and vegetables and their preserves during individual meals on the day preceding the study.

In December, Polish consumers also ate more fruit jams and raspberries (4%), blueberries (3%), strawberries (3%) and aronia (3%). Each of these species saw an increase of more than one million consumers compared to December 2020.

Poland: Berries with the highest penetration (fresh and preserved) are blackcurrant, raspberry, blueberry, strawberry and aronia.

The most popular berries in December are raspberries, blueberries and blackcurrants. More than 6 million consumers claim to consume them.

RASPBERRIES AND RASPBERRY PRESERVES WERE CONSUMED BY 22% OF POLES, I.E. OVER 7,107 THOUSAND. FOR BLUEBERRIES 21%, THAT IS ALMOST 6,785 THOUSAND. PEOPLE. IN THE CASE OF BLACKCURRANT PRESERVES, THE DECLARATIONS OF CONSUMPTION REACHED 19%, I.E. 6,138,000.

INCREASED CONSUMPTION

Theincrease in consumption in December was recorded by all studiedspecies of berries. Blackcurrants recorded the largest increase. Declared a year ago it was at the 15% level, by December 2021 it was already at 19%, i.e. over 1,615,000. more consumers.

The most popular berries in December are raspberries, blueberries and blackcurrants. 

PURCHASING HABITS

Poles eat fruit and vegetables most often for dinner: 90% of people ate them at this meal. 74% of respondents said they ate fruit and vegetables the day before the survey at breakfast, while 61% ate them at dinner. 50% of Poles ate vegetables and fruit at lunch and 46% at snack time. The lowest number of Poles ate fruit and vegetables for afternoon tea (37%).

The most valuable meal for Poles in terms of vegetable and fruit content is lunch. In December, for 43% of the respondents, at least half of their lunch consists of vegetables and fruit. Respondents most often say they only eat vegetables and fruit in snacks (18%). As for dinner, for only 25% of respondents at least half of the meal was vegetables and fruit.

Only 17% of Poles ate in December according to dieticians' recommendationsregarding the consumption of the right amount of vegetables and fruit. A quarter (25%) of those surveyed had a slightly worse diet, but vegetables and fruit are an ingredient in most meals and happen, albeit too rarely, to make up half of them.

57% of Poles have a diet too poor in vegetables and fruit, while in 37% fruit and vegetables make up at least half of their meals (although not enough). One fifth (20%) of the respondents ate very little fruit and vegetables or not at all.


The "National Research on Fruit and Vegetable Consumption" is carried out by KANTAR in cooperation with the intelligent branding agency INSPIRE. The project is carried out under the honorary patronage of the Minister of Agriculture and Rural Development. It is financed by the Fruit and Vegetable Promotion Fund.

Source: Jagodnik
Jagodnik is part of the global network of Italian Berry

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