10 Aug 2023

Nature Fresh Farms expands greenhouse cultivation to provide organic strawberries


Nature Fresh Farms has become the first greenhouse strawberry  producer to grow and market organic greenhouse strawberries in North America, meeting the demand for superior-quality, organically grown strawberries that promise enhanced flavor and freshness.

"Nature Fresh Farms is always looking for ways to support our customers, listening to their challenges and addressing their concerns," says Matt Quiring, Senior Vice President, Sales & Marketing, Nature Fresh Farms, regarding the introduction of Nature Fresh Farms Organic Greenhouse Berries.

Matt Quiring, Vice Presidente e  Sales & Marketing presso Nature Fresh Farms
Matt Quiring, Vice President and Head of Sales & Marketing at Nature Fresh Farms.

"One of these challenges was sourcing field strawberries, especially the ongoing weather and water issues that continue to impact field growers, leading to inconsistent supply. Our organic greenhouse berries address this issue by providing a supply peak when field crops are scarce, bridging the supply gaps."

Nature Fresh Farms' controlled environment cultivation practices offer additional advantages, requiring approximately 70% less water for strawberry growth while also allowing for cleaner harvesting and production closer to the market compared to field farming.

"Greenhouse-grown berries are the future, and we know that includes organic products," says Quiring, explaining that greenhouse growers do not have to deal with the weather-related challenges, drought, wildfires, and excessive spraying that field growers face.

"For this reason, greenhouse growers can provide a more favorable, consistent crop in terms of flavor, freshness, quality, and availability and offer consumers fresher strawberries selected for taste and the eating experience rather than shelf life and transportability."

With the new 18-hectare organic strawberry production facility set to start operating in the fall, Nature Fresh Farms is focusing on partnering with retailers in the small fruit category, noting the increasing trend of buying organic products in recent years.

"Aligning our sales team with the strategic goals of our company and our partners allows us to continue to provide insights, strategic development opportunities, and marketing campaigns to contribute to program success, revenue growth, and the promotion of repeat purchases," says Quiring.

Source : Greenhouse Grower

Photo : Nature Farm Fresh

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