Blueberry exports and global positioning
In 2024, global blueberry exports reached one million tons, valued at USD 6.733 billion (circa 6.2 miliardi di Euro). Peru maintained its position as the top exporter, holding 31% of the market, while Morocco emerged as a key player, becoming the fourth-largest exporter globally with 83,000 tons, a dramatic increase from only 636 tons in 2009.
This impressive growth—averaging 43% annually—is credited to Morocco’s natural advantages (mild winters, hot dry summers, and fertile soils), especially in regions like Souss and the Orientale. These conditions allow for multiple harvests and high yields per hectare, making the country well-suited for competitive blueberry production.
Morocco's geographical proximity to European markets further enhances its position by reducing logistical costs and ensuring freshness, while the adoption of modern technologies and best agricultural practices has improved quality standards and international market responsiveness.
Transformation and competitive strategy
The transformation from a niche crop in the 1990s to a structured, export-oriented industry has been driven by strategic vision and sustained investment. The country now competes directly with major producers like Spain, Chile, and Peru.
Looking ahead, Morocco plans to expand production into new regions such as Dakhla and parts of the Atlas Mountains, which will extend the harvest season and better align with the timing of international market demand. This territorial expansion, coupled with ongoing innovation in farming techniques, is expected to stabilize supply and strengthen competitiveness.
At the same time, Moroccan exporters are adopting more strategic and professional business models to navigate price volatility and build stronger relationships with key markets. If current trends continue, Morocco is poised not only to consolidate its position in Europe but also to expand into new markets in Asia and the Middle East, reinforcing its role in the global blueberry supply chain.
Read full article: Fruitnet
