In the average European household, plastic waste is a major concern and consumers believe that manufacturers should make it easy for them to make pro-environmental choices while shopping. The brand of berries Driscoll's is taking an active role in responding to this growing desire for alternatives to plastic and is launching a brand new paper pack in Europe, which will reduce the amount of plastic in their packaging by 94%.
CONSUMERS DEMAND BETTER SOLUTIONS
An average European consumer creates over 30 kilos of plastic waste per year, and the clear majority of this waste is not recycled. Consumers are demanding better solutions. That's why Driscoll's is working to reduce the amount of plastic used in its packaging, balancing functional priorities - notably food waste prevention, durability, recyclability and versatility - with a responsibility to protect the environment. Driscoll's believes that every small step taken together with consumers is a step towards a better future. One of the brand's initiatives is to provide an alternative to its plastic packaging. The alternative packaging consists of a recyclable paper basket sealed with a thin recyclable film. For each tray of fresh berries, this new packaging reduces the amount of plastic by 94%.
DRISCOLL'S NEW PAPER PACKAGE
Driscoll's new packaging is made of FSC certified paper, which is paper made from responsibly sourced materials. By switching from plastic to FSC certified paper, Driscoll's is reducing the amount of plastic used in its packaging by 94%, which will result in a saving of thousands of kilograms of single-use plastic in Europe alone.
ELLEN MACARTHUR FOUNDATION
As part of its commitment to prioritise sustainable packaging solutions that protect fresh berries while minimising environmental impact, Driscoll's recently joined The New Plastics Economy Global Commitment, led by the Ellen MacArthur Foundation in collaboration with the United Nations Environment Programme. The launch of this new paper packaging is an important step towards this commitment and fits perfectly with Driscoll's mission to continually satisfy berry consumers through alignment between its customers and its berry growers.
There is also a survey on the Driscoll's website to gather consumer feedback:
