Morocco's strawberry and berry exports are increasing this season compared to the 2022/23 season. According to data released by the AMPFR (Moroccan Association of Red Fruit Producers), red fruit exports have indeed increased from 111 thousand tonnes to 120 thousand tonnes from the start of the season to April 30, with an increase of 8%.
This figure represents an acceleration compared to the data reported at the end of March 2024, when exports had only increased by 2% compared to the previous season.
A detailed analysis, however, shows a very diverse situation among the three main products. Both strawberries and raspberries have recorded a decline, leaving blueberries to drive the category.
Blueberries take the lead
Blueberries, which had already surpassed strawberries in exports from Morocco in the 2022/23 season, overtook raspberries in April 2024, becoming the most exported berry from Morocco.
With exports increasing from 42 thousand tonnes (2022/23) to nearly 53 thousand tonnes (2023/24), blueberries have grown by 32%. Among the production regions, Rabat-Sale-Kenitra stands out in first place with 49% of exports (+19% on an annual basis) and Souss-Massa, which accounts for 43% and has seen a significant increase, going from 13 thousand tonnes in one season to over 22 thousand tonnes (+67%).
Raspberries and strawberries in decline
Raspberries accounted for 39% of berry exports in 2023/24, with a decline both in quantity (-8%) and in their share of the total category, down from 46% in the previous season. Raspberry exports come for over 96% from the two regions of Rabat-Sale-Kenitra (-13%) and Souss-Massa (-2%).
Strawberries are produced in the regions of Rabat-Sale-Kenitra and Tangier-Tetouan-Al Hoceima, which represent 52% and 42% of Morocco's strawberry exports, respectively. While exports from Rabat-Sale-Kenitra are holding steady (+5%), those from Tangier-Tetouan-Al Hoceima are declining (-15%).
Souss-Massa leader
The Souss-Massa region has recorded a 23% increase in the 2023/24 season (+67% for blueberry exports) and, with over 52 thousand tonnes of red fruits exported, has nearly matched the exports of Rabat-Sale-Kenitra (53 thousand tonnes). The two regions account for over 88% of Morocco's red fruit exports.
Rabat-Sale-Kenitra leads in the export of blueberries and strawberries, while Souss-Massa is more specialized in raspberries (the leading Moroccan export region).
Souss-Massa (Morocco)
