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Interviews

Interviews 

31 Dec 2024

The most read interviews of 2024 on Italian Berry: a look at the future of berries
Over the course of 2024, Italian Berry gathered voices, experiences and strategies from the players of the berry industry, bringing valuable insights.

Interviews 

14 Nov 2024

Pattini focuses on food service and restaurants to make blueberries grow
New technologies to increase shelf-life and a strategic focus on the food service and restaurant channel: 'There is still room to grow blueberry consumption."

Interviews 

Technologies 

30 Oct 2024

Luca Rivoira: 'We need to work on blueberry post-harvest to gain ground abroad'
According to Rivoira, 'the competitiveness and reputation of Italian berries also depend on how they are stored and delivered to the buyers."

Brand 

Interviews 

Marketing 

Markets 

Production 

Varieties 

08 Oct 2024

Sant'Orsola, the Italian blueberry market is increasingly segmented
Around 60 per cent of the Sant'Orsola 1300 tons of blueberries are destined for large-scale retail trade and 40 per cent for fruit and vegetable markets.

Interviews 

Marketing 

Markets 

Production 

Varieties 

03 Oct 2024

Promoting the consumption of blueberries with an association is a must!
Despite the cost challenge, Lingua sees a bright future for blueberry producers: "We have the advantage that world consumption continues to grow."

Interviews 

Marketing 

Production 

Varieties 

27 Sep 2024

Nergi, the baby kiwi is ready to grow
"So far we have deliberately kept the hectares unchanged in order to consolidate the project, but regular sales give us the confidence to increase the areas."

Interviews 

Markets 

25 Sep 2024

F.lli Castellino, "Let's network to push consumption"
After a berry season complicated by bad weather F.lli Castellino looks ahead: "the sector needs a joint promotion initiative"

Interviews 

Markets 

Production 

Varieties 

19 Sep 2024

Lagnasco Group focuses on varietal renewal to widen sales window
Anticipating the first harvest, lengthening the season with new varieties, decreasing dependence on Duke: on blueberries Lagnasco Group looks ahead and overseas

Interviews 

11 Sep 2024

Slomp: for blueberries steady growth and prices remaining high
"Since 2010 we have been working exclusively with berries, and especially in recent years we have seen an exponential growth in interest in blueberries."

Brand 

Interviews 

Marketing 

07 May 2024

Livie™ blueberries will be the next snack and out-of-home a great opportunity
Hans Liekens, value chain & retail manager Sekoya, sarà a Macfrut 2024 per illustrare strategie e obiettivi di Sekoya®. In un'intervista in esclusiva Liekens ha commentato i risultati dell'indagine GfK sui consumi fuori casa, spiegando perché i mirtilli possono diventare un ottimo snack.