On May 2nd, 2025 6pm CET, Berry Talks will host a special interview with Hans Liekens, the newly appointed Global Head of Innovation at Planasa.
With over 30 years of experience in food marketing and sales across global giants like Tropicana-PepsiCo, Chiquita, and Fall Creek, Liekens brings a strategic and creative edge to his new role in the berry industry. The interview will explore his career path, insights on consumer-centric innovation, and the future of berries as a branded category.
Having played a pivotal role in the Sekoya initiative and known for his “listening is gold, talking is silver” leadership style, Liekens is expected to share his vision for driving growth through genetics, branding, and customer experience.
The conversation will touch on how Planasa is aligning scientific research with evolving market needs and what it takes to make a berry variety not only viable but unforgettable. Industry professionals and innovation enthusiasts alike won't want to miss this forward-thinking discussion.
Meanwhile all the other episodes are available on YouTube and on Spotify!
