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Mirtillo

Brand 

Marketing 

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats
Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).

City 

Retail 

Prices 

01 Aug 2024

In Trento (Italy) good quality and many promotions in the large-scale retail trade
In Trento, the shelves are well stocked and the quality of the late Italian berries is also generally good. The survey took place on 31/07/2024.

Prices 

31 Jul 2024

Global blueberry prices up 1.1% in week 31/2024
The increase is driven by the standard category, which recorded a +2.6% change in prices.

Marketing 

29 Jul 2024

SEKOYA® launched the new LIVIE™ Blueberry Dispenser
The LIVIE™ dispenser is an innovative tool for adding value to blueberries and was also designed in response to the EU packaging regulation.

City 

Retail 

Prices 

26 Jul 2024

Esselunga, Iperal and Sigma top quality retailers for berries in Milan (Italy)
The survey was carried out on 24/07/2024 in the urban area of Milan (Italy) and covered 20 sales outlets of 19 brands belonging to 16 retailers.

Retail 

Prices 

24 Jul 2024

Global blueberry price index rises in week 30/2024
Il paniere di Italian Berry ha rilevato un aumento dello 0,5% nei prezzi dei mirtilli su un paniere di 14 insegne globali da Singapore agli Stati Uniti.

Consumption 

19 Jul 2024

What is really a berry? You might be surprised to know how often you are wrong
When it comes to fruit, the term 'berry' is often used loosely in everyday language. What really is a berry and what is not?

City 

Retail 

Prices 

18 Jul 2024

In the Piacenza (Italy) large-scale retail trade, an average of 3.9 SKU's in the berry category at an average price of EUR 16.74
In Piacenza (Italy), currants are missing in 79% of the 19 shops visited for the Italian Berry Retail Monitor in the weekly survey of 17/7/2024.

Export 

17 Jul 2024

Zimbabwe continues to invest in blueberries
In 2023, Zimbabwe recorded the fastest growth in blueberry exports with a production of 5,500 t on 570 ha.

Brand 

Marketing 

Markets 

Production 

15 Jul 2024

Del Monte in Sicily to guarantee fixed prices to berry growers
After pineapples and bananas, Del Monte has decided to extend its activities to berries. Gianluigi Bertelli presented the project in Sicily.