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Driscolls

Marketing 

01 Oct 2024

Driscoll's lands in London with massive marketing campaign
The campaing includes branded billboards in high-traffic areas, berry sampling via promotional bikes across the city and a fruit gifting installation.

Marketing 

26 Feb 2024

Soren Bjorn welcomes Costa Group in the Driscoll's family
A North American based consortium, of which Driscoll's is a critical strategic partner, has completed the purchase of Costa Group, Australia’s leading grower, packer and marketer of fresh fruit and vegetables, focusing on specific projects to grow the global berry business.

Events 

Markets 

18 May 2023

Driscoll's on the Chinese market, 10 years of success
Driscoll's, the world's leading berry brand, celebrated its 10th anniversary in the Chinese market with a special banquet in Kunming, Yunnan, on Saturday 6 May. More than 300 guests attended the event, including Yunnan government agencies, growers, customers and Driscoll's executives.

Breeding 

Consumption 

Markets 

Varieties 

15 Apr 2023

Driscoll's: understanding genetics to improve customers' experience

The global program of blueberries by Driscoll's, an American giant with a century of agricultural tradition and now a pioneer in innovation, will be presented at Macfrut at the International Blueberry D...

Consumption 

Events 

Markets 

25 Nov 2022

MACFRUT 2023 WORLD CAPITAL OF BLUEBERRY WITH DRISCOLL'S AND...

Italy will be the world capital of blueberry in May 2023 thanks to a four-day event that will bring together top technical-scientific experts, global players and international opinion leaders in Rimini. This is the first time in Europe that blueberry is the subject of such an extensive and in...

Brand 

Interviews 

Marketing 

Markets 

03 Nov 2022

DRISCOLL'S EXPANSION: COMPLETED ACQUISITION OF UK-BASED BERR...

Driscoll's, the world's number one marketer of berries, completes its acquisition of Berry Gardens Growers Ltd, the commercial arm of the UK's largest cooperative of berry growers,

U.S. berry giant Driscoll's completed its acquisition of Berry Ga...

Brand 

Markets 

23 Jun 2022

Driscoll's acquires Berry Gardens

Driscoll's, the world's largest berry company, has formally agreed terms to purchase Berry Gardens Limited, the sales, packaging and distribution division of Berry Gardens Growers Limited. The two companies have a long-standing relationship: Berry Gardens ha...

Retail 

Import 

Markets 

Production 

13 Jun 2022

Dutch raspberries growers sue 4 supermarkets

In the Netherlands, several agricultural organisations, including the NFO and the LTO, have for some time been holding talks with the Dutch retail trade called 'Value Creation in Supply Chains'.

Here, supermarkets, processors, farmers and market gardeners ...

Retail 

11 May 2022

Sei Venditore o Espositore? Scopri la differenza e triplica le vendite

Nel 2021, il punto vendita medio in America ha venduto 4.546 dollari di berries (fragole e piccoli frutti) a settimana. Ma c'è un gruppo di rivenditori esperti – veri venditori di berries – che hanno scoperto gli ingredienti speciali per spingere la loro categoria di bacche e raggiungere il triplo o più della media nazionale. […]

Production 

Varieties 

10 Apr 2022

How Driscoll's blueberries grow in Emirates' desert

Along a dirt road off the Dubai-Al Ain Road, in one of the greenest regions of the UAE, lies a sprawling farm that is home to some of the tastiest berry selections.

Bumblebees imported from Europe help pollinate thousands of berry bushes at the Al Foah farm in Al Ain,...

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