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Berries as ingredients

Marketing 

06 Oct 2026

The dark side of Berries as ingredients: when fruit is only marketing
Freshfel highlights products using fruit images despite containing little or no fruit: a challenge for the berry sector too.

Marketing 

01 Sep 2026

Blueberries and innovation: the start-ups of the Blueberry Boost Accelerator 2026
The Blueberry Boost Accelerator is a programme run by the U.S. Highbush Blueberry Council (USHBC) in partnership with the consultancy firm VentureFuel.

Marketing 

03 Aug 2026

Berries as ingredients: from ice cream to functional foods
From ice cream to functional foods, berries are becoming powerful drivers of innovation, differentiation and value.

Marketing 

06 Jul 2026

Berries as ingredients monitor: beverages, beauty and new industrial uses for berries
Italian Berry’s first report on small fruits as ingredients analyses trends in beverages, gummies, cranberries, beauty products and flavours.

Marketing 

09 Jun 2026

Berries as ingredients: values and trends beyond the fresh aisle
A new focus on berries in the food, beverage, wellness and cosmetics sectors, designed to identify trends in values and culture from other categories