Il settore mondiale dei piccoli frutti

With more than 35 million plants distributed for the 2023/24 campaign, which is equivalent to a 14% increase compared to the last campaign, the strawberry variety NSG 203 (marketed under the brand name Marimbella®) is the cultivar most in demand among growers. Used both as rooted top and fresh plant, Marimbella® is already in production in Campania, Basilicata, Calabria and Sicily.

Almost half of British strawberry growers (47%) reported not making a profit and 40% could close by the end of 2026.