Woolworths is the highest-end retailer in South Africa and operates 218 full assortment stores (clothing and grocery) and 430 grocery stores, as well as 64 stores in the rest of Africa, with total sales of R70 billion (over €4 billion).
In the Somerset Mall (a shopping centre in Somerset West near Cape Town), berries can be found this summer on the right-hand shelf at the entrance, just after the summer stone fruits such as peaches and nectarines and before the grape section.
berries and summer fruits are the subject of a joint promotion that activates a 20% discount if you buy at least two packages of any of these products.
In the assortment on offer are Berry Duo (blueberries and Raspberries) and Mixed Berries (blackberries and Raspberries) packs.
I blueberries are offered in 220g glasses in the premium Flavourbust brand (Dazzle variety) at R49.99 (Eur 3.00) and in the standard 180g glass at R39.99 (Eur 2.50). There is also an organic line in the 125g glass and a 360g large format basket at R84.99 (Eur 5.30).
On the shelves of the berries there are also glasses of 200g of "cape gooseberries" (better known in Italy as Physalis) which generate a pleasant chromatic contrast being sold without the protective inflorescence, with the intense yellow skin in evidence.
All the packages are in the private label "WoolworthsFood".
Overall a well-stocked department, with a particular focus on blueberries in seven references. Through the preponderant use of glasses, the fruits are enhanced and clearly visible throughout the display, creating a remarkable overall chromatic impact.
At the same time, the following references with fresh berries are on sale online on Woolworths' e-commerce site:
- Berry selection 400g blueberries and raspberries (R 79.99 = Eur 5.00)
- Mixed berries 300g strawberries and raspberries (R 69.99 = Eur 4.40)
- Mixed berries 300g blackberries and raspberries (R 84.99 = Eur 5.30)
- Imported Mango & Berries Trio 260g mango, blueberries and raspberries (R 49.99 = Eur 3.15)
Woolworths Holdings Limited (JSE: WHL) is a multinational retail company based in South Africa which owns the South African retail chain Woolworths and Australian retailers David Jones and Country Road Group. Woolworths' South African business consists of a full line of fashion, home and beauty stores, many of which incorporate a high quality food retail offering. Independent grocery stores and "Food Stops" attached to Engen petrol stations are also located in urban areas.
