04 Dec 2021

FAMILA ENTERS PRICE PANEL AND TRAILS CONAD

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This week, online prices in the Italian food retail sample(Amazon, Carrefour, Conad, Cortilia, Easy Coop, Eataly, Esselunga, Getir, Penny, U2, Gorillas) showed a marked decrease for blueberries (-6%); however, the price of raspberries increased.

As of this week, Famila's online offerings are also added to the panel, bringing the number of Italian large-scale retail stores surveyed weekly to twelve retailers . Famila is positioned at the lower end of the price range: for blueberry 125g it is in fact placed together with Conad, higher only than Esselunga and Amazon.

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Famila's online assortment of strawberries and berries

In the surveyed online Retail retailers , there was an upward change of 23% in the number of references in the assortment compared to the previous survey on 11/25/2021.

In summary, prices developed as follows, with a marked decrease for blueberries and a substantial increase for currants:

ReferencePrice changes
blueberries-6%
blackberriesUnchanged
raspberries+1%
Redcurrant+6%
Encore+7%
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AVERAGE PRICES

retailerProduct€/kg
Amazonraspberries€ 19,92
Amazonblueberries€ 7,04
Amazonblackberries€ 23,84
AmazonRedcurrant€ 18,24
CarrefourEncore€ 15,92
Carrefourraspberries€ 16,40
Carrefourblueberries€ 16,40
Carrefourblackberries€ 23,84
CarrefourRedcurrant€ 18,24
Conadraspberries€ 19,84
Conadblueberries€ 11,92
Conadblackberries€ 19,84
ConadRedcurrant€ 19,84
Easy Coopraspberries€ 19,04
Easy Coopblueberries€ 19,80
Easy Coopblackberries€ 21,44
Easy CoopRedcurrant€ 21,44
Eatalyraspberries€ 23,92
Eatalyblueberries€ 23,92
Eatalyblackberries€ 31,60
Esselungaraspberries€ 12,64
Esselungablueberries€ 7,04
EsselungaRedcurrant€ 7,84
EsselungaTris€ 19,87
Familyraspberries€ 15,84
Familyblueberries€ 11,60
Familyblackberries€ 15,84
FamilyRedcurrant€ 15,84
Getirraspberries€ 22,32
Getirblueberries€ 20,72
Getirblackberries€ 25,52

The following table details the sales prices per package, brands, origins and formats for the 12 retailers surveyed, for a total of 35 references.

PRICE DETAILS

retailerReferencePrice
AmazonRaspberries 125 g 'Peviani' (Portugal, Italy, Netherlands)€ 2,49
AmazonBlueberries 125 g 'Peviani' (Mexico)€ 0,88
Amazonblackberries 125 g 'Peviani' (Mexico)€ 2,98
AmazonRedcurrants 125 g 'Peviani' (Netherlands)€ 2,28
CarrefourBis 250 g 'Sant'Orsola'€ 3,98
CarrefourRaspberries 125 g 'i Piccoli' (Italy)€ 2,05
CarrefourBlueberries 125 g 'i Piccoli' (small)€ 2,05
ConadRaspberries 125 g (Italy)€ 2,48



ConadBlueberries 125 g (Peru)€ 1,49
Conadblackberries 125 g (Spain, Morocco)€ 2,48
ConadRedcurrants 125 g (Italy)€ 2,48
Easy CoopRaspberries 125 g (Italy)€ 2,38
Easy CoopBlueberries 100 g 'St. Ursula'€ 1,98
Easy Coopblackberries 125 g (Guatemala, Spain, Mexico)€ 2,68
Easy CoopRedcurrants 125 g (Italy)€ 2,68
EatalyRaspberries 125 g (Spain)€ 2,99
EatalyBlueberries 125 g (Peru)€ 2,99
Eatalyblackberries 125 g (Mexico)€ 3,95
EsselungaRaspberries 125 g (Spain, Morocco, Italy)€ 1,58
EsselungaBlueberries 125 g (Peru)€ 0,88
EsselungaRedcurrants 125 g (Italy)€ 0,98
EsselungaTris 150 g 'i Piccoli' (Italy, Portugal, Peru)€ 2,98
FamilyRaspberries 125 g 'i Piccoli' (Italy)€ 1,98
FamilyBlueberries 125 g 'i Piccoli' (Italy)€ 1,45
Familyblackberries 125 g€ 1,98
FamilyRedcurrants 125 g€ 1,98
GetirRaspberries 125 g 'F.Lli Orsero'€ 2,79
GetirBlueberries 125 g 'F.Lli Orsero'€ 2,59
Getirblackberries 125 g 'F.Lli Orsero'€ 3,19
PennyBlueberries 250 g€ 2,99
U2Bis 200 g 'Sant'Orsola' (Italy, Peru)€ 3,49
U2Raspberries 125 g (Italy, Spain, Portugal)€ 1,99
U2Blueberries 125 g (Italy, Spain, Morocco)€ 1,99


The survey was carried out on 02/12/2021.

All rights reserved - Italian Berry CC BY License

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