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23 Apr 2019

Come i mirtilli sono diventati un superfood

1118

Mirtillo significa salute. Ecco come è nato questo abbinamento.

Sorgente: How Blueberries Became a Superfood

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Breeding

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Strawberries and research: new market targets and environmental challenges for varietal improvement

Strawberry research and breeding programmes are constantly evolving to respond to changing consumer demands and environmental conditions. The regulatory framework has also become a relevant factor in defining the characteristics of new cultivars.

Retail

Coop Italia: berries move from impulse purchase to stable category, with growth driven by range width, quality and variety

Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.