Prices are sharply rising for all references, especially for blueberries split between Polish origin (decreasing) and – above all – Peru. Blackberries and raspberries are almost exclusively Italian, though showing end-of-season signs with poor shelf life and standard fruit quality. Redcurrants, Italian, are the only reference with lower prices.
Supermarkets are slightly less stocked: shelf space has significantly decreased due to rising prices, but lots are fresh, packed within the last 4–5 days, with good turnover. Few brands: in Trento, Sant’Orsola is very strong, dominating over less relevant competitors.
Here are the main highlights of the new edition of the Small Fruit Observatory. Yesterday, September 24, 2025, the survey was carried out in the urban area of Trento and covered 16 points of sale from 16 banners belonging to 11 organized retail groups.
Specifically: Aldi, Famiglia Cooperativa, Despar Italia, Gruppo Pam, Gruppo Poli, Lidl.
Assortment
In the small fruit category, the 16 points of sale visited offered a minimum of one and a maximum of six references, with an average of 3.4 references per store.
Across the 16 stores visited, 75% carried raspberries and 94% blueberries; 44% carried blackberries; 38% redcurrants; and 13% mixed packs.
Product range
19% of the stores with small fruits on offer had a single reference available; 38% had two or three references, while the remaining 43% had four or more references available.
Quality
Quality is defined as product health, measured in terms of: absence of major defects; sound product but in less than ideal conditions (not fresh, tired, wilted, dull, lacking bloom); presence of damaged fruit and juice; presence of spoiled fruit and mold.
The groups with the best quality results were Aldi, Famiglia Cooperativa, Despar Italia, Gruppo Pam, Gruppo Poli, Lidl.
Selling prices
Raspberries (13 records): min. €19.50/kg – max. €31.92/kg – average €23.19/kg
Blueberries (25 records): min. €13.30/kg – max. €28.72/kg – average €20.18/kg
Blackberries (7 records): min. €18.45/kg – max. €25.52/kg – average €21.79/kg
Redcurrants (6 records): min. €14.50/kg – max. €19.12/kg – average €15.89/kg
Mixed packs (2 records): min. €18.60/kg – max. €25.93/kg – average €22.27/kg
Total overall (53 records): min. €13.30/kg – max. €31.92/kg – average €20.73/kg.
Brands
A total of 18 brands of small fruits were present in the stores visited. The brand with the highest average prices in the category was Val Venosta. The brand with the lowest average prices for blueberries was Widmann, followed by Camposol.
Packs
52% of the blueberry references recorded were sold in packages with a net weight of 125 grams.
