Press release
January 2026 – Saluzzo, Sondrio, Verona
Innovations in blueberry cultivation
A new season of innovation opens for the blueberry sector. In January 2026, three cities symbolic of high-quality agriculture – Verona, Saluzzo and Sondrio – will host a series of technical congresses dedicated to the latest technologies applied to blueberry cultivation, bringing together leading companies, agronomists and growers from all over Italy.
The initiative, promoted by Agroconsulenze.com and by key players in agricultural innovation, will offer an in-depth overview of the most advanced solutions currently available to improve yield, quality, sustainability and competitiveness of production systems.
Main topics of the congresses
• Next-generation biostimulants (Orion - Agridaeus)
Focus on targeted-activity products capable of improving vegetative vitality, increasing tolerance to abiotic stress and optimizing nutrient uptake.
• Innovative substrates for soilless cultivation (Dumona)
Update on new formulations featuring high porosity and long-term stability, designed to ensure consistent performance and reduce environmental impact.
• Advanced agrivoltaic structures (Insolight)
Presentation of Insolight’s solutions (insolight.ch), integrating solar energy with blueberry cultivation, improving plant protection and the energy sustainability of farms.
• Semi-automatic harvesting machines and grading/sorting systems (Campagnola - Agroconsulenze)
Demonstration of Starberry, the technology developed by Campagnola (campagnola.it) for fast and gentle harvesting, designed to reduce labor costs and increase efficiency. Combined with a grading-sorting unit for small to medium farms.
Smart systems and new varieties
• Intelligent sorting and packaging systems (Zetapack)
New automated lines for quality control, weighing and packaging, focusing on waste reduction and maintenance of shelf-life.
• Presentation of the new premium variety (Mattivi)
Mattivi (mattivi.com) will introduce an exclusive variety, early like Duke, featuring large berry size, sweetness and excellent storability, aimed at the most demanding market segments.
• Updated strategies against Drosophila suzukii (Suterra)
Insights on the latest integrated solutions to combat one of the primary pests affecting berries, with sustainable and highly effective approaches.
• Artificial intelligence headsets for crop monitoring (Edencore)
EdenCore (edencore.ai) will present AI-assisted vision systems capable of detecting stress, diseases and defects directly in the field, as well as providing accurate yield forecasts. Combined with treatments, these technologies can significantly reduce costs.
Packaging, irrigation and events
• Sustainable packaging (Cartarredo)
New solutions in recyclable cardboard, R-PET and innovative eco-friendly materials designed to enhance product value, guarantee protection and meet the growing demand for sustainable packaging.
• High-efficiency irrigation (Netafim & Ecotube)
The latest technologies for water management: advanced drip irrigation, subsurface irrigation, low-pressure solutions, sensors and automation for more precise and sustainable use of water resources.
• European Conference on Blueberry Cultivation
Presentation of the event scheduled for March 4, 2026, to be held in Milan at the Air Hotel Linate: The Second Conference on Blueberry Cultivation. The keynote speaker will be Sebastián Ochoa, the world’s leading blueberry expert, alongside many other specialists.
Dates and venues
• Saluzzo (CN) – January 15, 2026 - HOTEL GRISELDA
• Sondrio – January 21, 2026 - FONDAZIONE FOJANINI
• Verona – January 28, 2026 - MONTEMEZZI Travel Experience Hotel - Vigasio (VR)
The congresses represent a unique opportunity to meet leading innovators, exchange experiences and discover technologies that are reshaping the future of blueberry cultivation.
Admission is free; REGISTRATION REQUIRED.
For information and registration:
info@agroconsulenze.com
+39 366 631 4643
