30 May 2022

Agrovision and Berries Paradise: two giants join forces in North America


Mexico's Berries Paradise and Peru's Agrovision have announced the formation of a partnership to market berries in North America. This joint venture creates a vertically integrated, year-round selection of blueberries, conventional and organic raspberries and blackberries , with the goal of offering customers the most delicious berry eating experience.

"The companies have complementary production windows and a shared dedication to growing and supplying exceptional fresh berries. Together we will be able to better serve farms, industry, customers and consumers, with a commitment to deliver the best in every berry we offer."

The company offers retail customers a single sourcing point for high-quality, innovative and tasty berries on a large scale. The current cultivated area is 10,000acres (almost 50,000 hectares n.d.t.), with a production of 120 million pounds (about 60,000 tonnes n.d.t.) of all three berries from Peru and Mexico.

Steve Magami, President of Agrovision, commented, "We are delighted to announce this new venture with Berries Paradise - people I have known and admired for years. Agrovision has spent the last few years building the Fruitist brand through our direct retail sales and service platform in North America. This new partnership takes that initiative to the next level, ensuring continuity and availability of our premium varieties and a complete three-berry offering in one new sales platform."

The president of Berries Paradise, Francisco Ortiz, also commented: "The companies have complementary production windows and a shared dedication to growing and supplying exceptional fresh berries. Together we will be able to better serve the farms, the supply chain, customers and consumers, with a commitment to offer the best in every berry we offer."

The two partners produce superior berries from unique varieties using sustainable agricultural practices, precision farming techniques and careful resource management. Complete control of the supply chain maximises speed to market and ensures the freshness of all berries, differentiating and elevating customers' performance in the berry category.

Both Agrovision and Berries Paradise are committed to responsible corporate governance. For each partner, agriculture is a means to positively transform the living standards of individuals and the communities in which they operate.

About Agrovision

Agrovision is a leading, vertically integrated producer and supplier of superfruits and vegetables. The company conducts agricultural, supply chain and marketing activities in its three main consumer markets: Asia, North America and Europe. Agrovision is a mission-driven company that seeks to transform lives by promoting sustainability. The company has also been recognised for its commitment to the environment, receiving one of the highest awards for the conservation and sustainable use of natural resources and biodiversity.

About Berries Paradise

Berries Paradise is a Mexican company born from the complementary vision of two growing partners, both pioneers and leaders in the berry industry. In just fourteen years, Berries Paradise has achieved extraordinary success, expertise and efficiency in the production and distribution of both conventional and organic raspberries, blueberries and blackberries . The company has developed strategic alliances with breeders around the world to grow premium berry selections that satisfy customers in more than twenty countries worldwide.

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