29 Dec 2023

Organic blueberries doubled sales in 10 years

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In 2022, organic blueberry sales and volume experienced an increase, as reported by retail data from Circana. This rise in sales aligns with a consistent upward trend for all fresh blueberries. According to the USDA, the per capita availability of fresh blueberries in retail nearly doubled over a decade, from 1.2 pounds in 2011 to 2.3 pounds in 2022.

The retail figures indicate that organic blueberry sales reached a total of $410 million in 2022, marking a 4.1% increase from 2021. The volume of pounds sold surpassed 59 million, reflecting an 8.1% growth from the previous year. Notably, the price per pound for organic blueberries in 2022 was $6.91, showing a 3.7% decrease compared to 2021. The Packer's Organic Fresh Trends 2024 survey revealed that younger consumers, ethnic minorities, and households with children were more inclined to purchase organic blueberries. 

Furthermore, the survey highlighted that women were more likely to be the primary purchasers of organic blueberries compared to men. The data also provided insights into organic purchasing patterns based on age, ethnicity, household income, gender, region, and the presence of children at home.

Read full article: The Packer

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