Italian Berry

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Vertical farming 

04 Jun 2022

Oishii raises $50 M for a 7 hectares vertical farm for strawberries

Vertical farming company Oishii continues its mission to make its famous strawberry variety 'Omakase Berry' available to more consumers with the opening of its largest and most technologically advanced vertical farm, describing it as 'the larges...

Brand 

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Consumption 

Retail 

Marketing 

Markets 

Packaging 

Prices 

03 Jun 2022

Esselunga and Famila offer this week's best deals on berries

The week's best buys

E-commerce price lists in 11 retailers of Italian large-scale retail trade (survey as of 31/05/22)

Brand 

Consumption 

Retail 

02 Jun 2022

The best Quality & Brands according to our exclusive survey

What do consumers find when they look for blueberry? What is the quality of the baskets on sale in retail outlets? Is the product as crispy and sweet as a buyer expects?

A few days before the start of the blueberry season in northern Italy, Italian Berry e...

Import 

Production 

Sustainability 

01 Jun 2022

Germany, a TV investigation sheds light on the dark side of the berry industry

The popular German TV programme MarktCheck recently broadcast an investigation to shed light on the background of a market that brings blueberries to supermarket shelves at prices of 1€ per 100g. What is behind these prices? The

Habits 

Consumption 

Marketing 

Markets 

Statistics 

31 May 2022

Sono i berries i frutti più ricercati su internet negli Stati Uniti. E in Italia?

Una recente analisi internet sui social media e sul web delle ricette a base di frutta per il Memorial Day (il giorno nel quale negli Stati Uniti d'America si commemorano i soldati americani caduti di tutte le guerre e che tradizionalmente segna l'inizio dell'estate) ha rivelato che i frutti di bosco sono il frutto più […]

Export 

Marketing 

Markets 

Production 

30 May 2022

Agrovision and Berries Paradise: two giants join forces in North America

Mexico's Berries Paradise and Peru's Agrovision have announced the formation of a partnership to market berries in North America. This joint venture creates a vertically integrated, year-round selection of blueberries, convent...

Organic 

Retail 

Markets 

Prices 

28 May 2022

Blueberries, stability continues in the global price index

The Global Blueberry Price Index of the basket Italian Berry is unchanged from the previous week.
The index is composed of 13 retailers of the large global retailers, 9 of which have product on offer in the survey on 05/23/2022.

The 13 retailers that ma...

Brand 

City 

Consumption 

Retail 

Marketing 

Markets 

Packaging 

Prices 

26 May 2022

GDO Firenze: Best Buy mirtilli da PAM e Dpiù

La rilevazione si è svolta nei punti di vendita della grande distribuzione organizzata. Sono stati raccolti i prezzi, i brand, le promozioni e la qualità dell'offerta dell'assortimento dei piccoli frutti nei punti vendita visitati.

Marketing 

22 May 2022

Germany: 15% more blueberry promotions in first quarter

The demand for blueberries in Germany has increased significantly in recent years. The cultivation of berries has been expanded worldwide and the intensity of advertising in food retailing has increased significantly.

In the first 18 weeks of this year...

Consumption 

Marketing 

Health 

21 May 2022

Stati Uniti: 298 milioni di impressioni nel primo trimestre della campagna marketing mirtilli

Il programma di promozione e marketing per i consumatori dell'USHBC (United States Highbush Beluberry Council) è in prima linea nel creare una domanda da parte dei consumatori e nell'aumentare il volume e il valore nella filiera dei mirtilli. Questi sforzi si basano su una piattaforma di campagna unificante con l'invito “Grab a Boost of Blue” […]

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