04 Dec 2021

FAMILA ENTERS PRICE PANEL AND TRAILS CONAD

150

This week, online prices in the Italian food retail sample(Amazon, Carrefour, Conad, Cortilia, Easy Coop, Eataly, Esselunga, Getir, Penny, U2, Gorillas) showed a marked decrease for blueberries (-6%); however, the price of raspberries increased.

As of this week, Famila's online offerings are also added to the panel, bringing the number of Italian large-scale retail stores surveyed weekly to twelve retailers . Famila is positioned at the lower end of the price range: for blueberry 125g it is in fact placed together with Conad, higher only than Esselunga and Amazon.

1

Famila's online assortment of strawberries and berries

In the surveyed online Retail retailers , there was an upward change of 23% in the number of references in the assortment compared to the previous survey on 11/25/2021.

In summary, prices developed as follows, with a marked decrease for blueberries and a substantial increase for currants:

ReferencePrice changes
blueberries-6%
blackberriesUnchanged
raspberries+1%
Redcurrant+6%
Encore+7%
1



AVERAGE PRICES

retailerProduct€/kg
Amazonraspberries€ 19,92
Amazonblueberries€ 7,04
Amazonblackberries€ 23,84
AmazonRedcurrant€ 18,24
CarrefourEncore€ 15,92
Carrefourraspberries€ 16,40
Carrefourblueberries€ 16,40
Carrefourblackberries€ 23,84
CarrefourRedcurrant€ 18,24
Conadraspberries€ 19,84
Conadblueberries€ 11,92
Conadblackberries€ 19,84
ConadRedcurrant€ 19,84
Easy Coopraspberries€ 19,04
Easy Coopblueberries€ 19,80
Easy Coopblackberries€ 21,44
Easy CoopRedcurrant€ 21,44
Eatalyraspberries€ 23,92
Eatalyblueberries€ 23,92
Eatalyblackberries€ 31,60
Esselungaraspberries€ 12,64
Esselungablueberries€ 7,04
EsselungaRedcurrant€ 7,84
EsselungaTris€ 19,87
Familyraspberries€ 15,84
Familyblueberries€ 11,60
Familyblackberries€ 15,84
FamilyRedcurrant€ 15,84
Getirraspberries€ 22,32
Getirblueberries€ 20,72
Getirblackberries€ 25,52

The following table details the sales prices per package, brands, origins and formats for the 12 retailers surveyed, for a total of 35 references.

PRICE DETAILS

retailerReferencePrice
AmazonRaspberries 125 g 'Peviani' (Portugal, Italy, Netherlands)€ 2,49
AmazonBlueberries 125 g 'Peviani' (Mexico)€ 0,88
Amazonblackberries 125 g 'Peviani' (Mexico)€ 2,98
AmazonRedcurrants 125 g 'Peviani' (Netherlands)€ 2,28
CarrefourBis 250 g 'Sant'Orsola'€ 3,98
CarrefourRaspberries 125 g 'i Piccoli' (Italy)€ 2,05
CarrefourBlueberries 125 g 'i Piccoli' (small)€ 2,05
ConadRaspberries 125 g (Italy)€ 2,48



ConadBlueberries 125 g (Peru)€ 1,49
Conadblackberries 125 g (Spain, Morocco)€ 2,48
ConadRedcurrants 125 g (Italy)€ 2,48
Easy CoopRaspberries 125 g (Italy)€ 2,38
Easy CoopBlueberries 100 g 'St. Ursula'€ 1,98
Easy Coopblackberries 125 g (Guatemala, Spain, Mexico)€ 2,68
Easy CoopRedcurrants 125 g (Italy)€ 2,68
EatalyRaspberries 125 g (Spain)€ 2,99
EatalyBlueberries 125 g (Peru)€ 2,99
Eatalyblackberries 125 g (Mexico)€ 3,95
EsselungaRaspberries 125 g (Spain, Morocco, Italy)€ 1,58
EsselungaBlueberries 125 g (Peru)€ 0,88
EsselungaRedcurrants 125 g (Italy)€ 0,98
EsselungaTris 150 g 'i Piccoli' (Italy, Portugal, Peru)€ 2,98
FamilyRaspberries 125 g 'i Piccoli' (Italy)€ 1,98
FamilyBlueberries 125 g 'i Piccoli' (Italy)€ 1,45
Familyblackberries 125 g€ 1,98
FamilyRedcurrants 125 g€ 1,98
GetirRaspberries 125 g 'F.Lli Orsero'€ 2,79
GetirBlueberries 125 g 'F.Lli Orsero'€ 2,59
Getirblackberries 125 g 'F.Lli Orsero'€ 3,19
PennyBlueberries 250 g€ 2,99
U2Bis 200 g 'Sant'Orsola' (Italy, Peru)€ 3,49
U2Raspberries 125 g (Italy, Spain, Portugal)€ 1,99
U2Blueberries 125 g (Italy, Spain, Morocco)€ 1,99


The survey was carried out on 02/12/2021.

All rights reserved - Italian Berry CC BY License

Potrebbe interessarti anche