Italian Berry

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Consumption 

Berries speak to the child in us, like popcorn and candy-image

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Events 

Berry Area: download all the presentations-image

10 May 2025

Berry Area: download all the presentations
New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.

Prices 

Berries in the retail stores of Milano (Italy) week 19/2025-image

09 May 2025

Berries in the retail stores of Milano (Italy) week 19/2025
On 5/5/2025 in Milan, the prices of berries were surveyed in 20 stores: top Carrefour Express, Sigma and Ipercoop; lower prices at Prix Quality, iN's and Aldi.

Prices 

Global blueberry price index down 3,8% in week 19/2025-image

09 May 2025

Global blueberry price index down 3,8% in week 19/2025
The Global Blueberry online price index of the Italian Berry basket recorded on 06/05/2025 decreased by 3,8% compared to the previous week.

Prices 

Berries in Italian e-commerce: -3.7% for raspberries in week 19/2025-image

09 May 2025

Berries in Italian e-commerce: -3.7% for raspberries in week 19/2025
In the week 19/2025, the prices of berries in the Italian onile retail sector show strong variations: raspberries up to 31.92 €/kg, blueberries from 7.92 €/kg to 23.92 €/kg, blackberries up to 28.67 €/kg.

Breeding 

Battistini Vivai: “We look to the future of blueberries with passion and innovation”-image

09 May 2025

Battistini Vivai: “We look to the future of blueberries with passion and innovation”
Battistini Vivai leads blueberry innovation with new varieties and global projects across Europe, USA, Chile, and Spain.

Markets 

Italian Strawberries: opportunity or missed chance?-image

07 May 2025

Italian Strawberries: opportunity or missed chance?
Discover the challenges and opportunities of Italian strawberries: climate, innovation, quality, market, and branding, with focus on Basilicata.

Events 

Strawberry contradiction: growing demand, falling supply-image

07 May 2025

Strawberry contradiction: growing demand, falling supply
Record demand for Italian strawberries in 2025, but supply falls. Discover causes, challenges, strategies, climate, research, export, quality, varieties, innovation, sustainability, consumers, price, labour, retail, AI, genetics, collaboration.

Events 

How to boost berry sales in retail: strategies, formats and winning partnerships-image

07 May 2025

How to boost berry sales in retail: strategies, formats and winning partnerships
Tasting in the department increases sales of berries in the Italian retail sector. Communication strategies, producer partnerships and family formats enable consumer loyalty and increase sales volumes.

Events 

Raspberries: trends and critical issues in the supply chain at the Berry Area of Macfrut-image

05 May 2025

Raspberries: trends and critical issues in the supply chain at the Berry Area of Macfrut
Discover new raspberry varieties and the challenges of the sector at the Berry Area of Macfrut 2025, with a focus on Southern Italy and genetic research.

Events 

Berry Area opens tomorrow at Macfrut 2025-image

05 May 2025

Berry Area opens tomorrow at Macfrut 2025
The Berry Area opens tomorrow at Macfrut 2025: an opportunity to discover trends, innovations and prospects in the berries sector and meet operators, buyers and companies from all over the world.