Rimini, May 6, 2025 – The Berry Area at Macfrut 2025, the thematic area entirely dedicated to the berry sector, will officially open tomorrow.
The Berry Area will be an important meeting point for producers, technicians, buyers, suppliers, and industry operators, offering the opportunity to explore market trends, discover varietal innovations, and discuss the sector’s development prospects at both national and international levels.
Over the course of the three days, there will be B2B meetings, technical workshops, product presentations, and networking opportunities, designed to promote knowledge exchange and dialogue among the various players in the supply chain. Special focus will be given to product innovations and market analyses, thanks to the participation of leading companies and industry experts.
The Berry Area today represents a strategic hub for the sector, capable of combining innovation, professional development, and business opportunities in a dynamic and international context like Macfrut.
For more information and to view the detailed program, visit the dedicated Berry Area page.
