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Brand

17 May 2025

I Frutti di Gil and the new strategies between 'snackability' and large volumes

Molari: 'Packaging is a strategic element for us, a tool for enhancing the product and responding to consumer needs'

Production

25 Feb 2025

For I Frutti di Gil, 2025 is the year of the 'Naike Blueberry Club'

I Frutti di Gil is preparing for a 2025 full of new projects: the new variety club and new packaging will be presented at the Berry Area of Macfrut 2025.

Markets

Production

18 Oct 2024

Filippo Laghi (I Frutti di Gil): Calabria and Liguria emerging areas in Italy

I Frutti di Gil is the joint project of Orsero and Molari: 'The blueberry will continue to be the product with the highest growth potential in the category".

Brand

Marketing

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats

Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).