Italian Berry

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GfK

Habits 

Consumption 

09 Sep 2024

Purchases over € 10 million for mixed packages, but quantity and value are declining
I dati Italian Berry - Gfk sui consumi di altri piccoli frutti e misti delle famiglie italiane mostrano un mercato con prezzi in aumento e consumi in calo.

Habits 

Consumption 

19 Aug 2024

Currants, Italian households' expenditure down 32% in two years
Rising prices and falling penetration have caused a drastic drop in currant spending by Italian households from € 6.6 M to € 4.5 M in two years.

Habits 

Consumption 

14 Aug 2024

Spending on blackberries doubled (+93%) by Italian households in YE 06/2024
Italian Berry - Gfk data on the consumption of blackberries by Italian households show a +93% increase in value. What factors determined this result?

Habits 

Consumption 

13 Aug 2024

Raspberries, prices rise (+22.5%) and Italian households' consumption falls
Rising prices are pushing down raspberry consumption and Italian consumers' preferences are shifting to other berries in the category.

Habits 

Consumption 

12 Aug 2024

Strawberries: increasing prices (+8.4%) and spending by Italian households
The consumption of strawberries by Italian households has increased in value by 0.9% over the past 12 months, reaching an expenditure of over € 390 million.

Habits 

Consumption 

07 Aug 2024

Blueberries in Italy appeal to small, upper-class families in the North
Blueberries are a fairly new product for the Italian consumer and purchasing habits are very much influenced by socio-demographic conditions.

Habits 

Consumption 

06 Aug 2024

Italian blueberry consumer prefers 250 g format
7.2 million Italian families buy blueberries at least once a year. What are their buying behaviours and what do they put in their shopping basket?

Habits 

Consumption 

Markets 

05 Aug 2024

The blueberry growth continues in Italy: consumption up 15.1% in the last 12 months
The Italian blueberry market has risen from € 130.7 million to € 150.5 million in the last 12 months. Italian Berry - GfK data are updated to 30/06/2024.

Consumption 

03 Aug 2024

Italian households' spending on berries increases by 15.3%
The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

Habits 

Consumption 

Statistics 

12 Aug 2023

The typical consumer of small fruits is from the upper class and lives in Northern Italy

Il consumatore italiano di piccoli frutti ha un profilo caratterizzato principalmente da due fattori: l‘area geografica di residenza e la classe socioeconomica. È quello che emerge dai dati Italian Berry – GfK aggiornati al 30 giugno 2023. Area geografica L’area geografica ha una forte influenza sui processi di acquisto in Italia: risulta infatti essere il […]