Italian Berry

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GfK

Consumption 

20 Feb 2025

Strawberries: rising prices (+8%) support the market worth € 389 million in Italy
Strawberries remain a popular fruit, with almost 7 out of 10 Italian households buying strawberries at least once a year. But quantities are decreasing.

Consumption 

14 Feb 2025

Blackberry expenditure of Italian households doubles between 2022 and 2024
Blackberries are experiencing a period of strong growth in consumption by Italian families, with the total expenditure growing steadily in the last three years.

Consumption 

13 Feb 2025

Raspberries, the Italian market in 2024 grows only driven by prices
Over the last five years, the raspberry has seen a steady increase in value in Italy from € 27.3 M in 2020 to € 38.1 M in 2024 (+40%).

Consumption 

12 Feb 2025

Blueberries in Italy: 900.000 new households and 12.500 tons in 2024
Blueberries continue to perform well in Italy in terms of penetration and total consumption, ranking as one of the most dynamic lines in the fruit department.

Consumption 

11 Feb 2025

Italian households expenditure on berries exceeds Eur 232M in 2024 (+14.9%)
In 2024, there was also a 15.4 per cent increase in the quantities purchased, which rose from 14.2 thousand tonnes to over 16.4 thousand tonnes.

Habits 

Consumption 

09 Sep 2024

Purchases over € 10 million for mixed packages, but quantity and value are declining
I dati Italian Berry - Gfk sui consumi di altri piccoli frutti e misti delle famiglie italiane mostrano un mercato con prezzi in aumento e consumi in calo.

Habits 

Consumption 

19 Aug 2024

Currants, Italian households' expenditure down 32% in two years
Rising prices and falling penetration have caused a drastic drop in currant spending by Italian households from € 6.6 M to € 4.5 M in two years.

Habits 

Consumption 

14 Aug 2024

Spending on blackberries doubled (+93%) by Italian households in YE 06/2024
Italian Berry - Gfk data on the consumption of blackberries by Italian households show a +93% increase in value. What factors determined this result?

Habits 

Consumption 

13 Aug 2024

Raspberries, prices rise (+22.5%) and Italian households' consumption falls
Rising prices are pushing down raspberry consumption and Italian consumers' preferences are shifting to other berries in the category.

Habits 

Consumption 

12 Aug 2024

Strawberries: increasing prices (+8.4%) and spending by Italian households
The consumption of strawberries by Italian households has increased in value by 0.9% over the past 12 months, reaching an expenditure of over € 390 million.