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Berry Area 2025

Breeding 

25 Mar 2025

Berry Revolution: Battistini Vivai's preview at the Berry Area of Macfrut
Battistini nurseries will bring to Macfrut 2025, as an absolute preview in the Berry Area, new varieties of blueberries and raspberries.

Brand 

24 Mar 2025

Fragola Matera® fears no competition, Nicodemo: We have staked everything on quality
Matera® strawberry plants are growing, from 7 million last year to 8 million in 2025. 70% of distribution is through the large-scale retail trade.

Production 

21 Mar 2025

Sustainable berry growing techniques: new protocols at Macfrut 2025
At Macfrut 2025, Michele Ghezzi will present an innovative approach to the organic and integrated cultivation of small fruits in the Berry Area programme.

Retail 

20 Mar 2025

At Macfrut the price-quality ranking of the berry range of Italian supermarkets
An analysis of the price/quality positioning of the berry range in the Italian retail will be part of the event programme of the Berry Area at Macfrut 2025.

Brand 

19 Mar 2025

2025 reveals the full potential of NSG's Rossetta® strawberry
Rossetta® aims to consolidate its diffusion and will be the protagonist, together with NSG, of the Berry Area at Macfrut 2025 (6-8 May).

Production 

18 Mar 2025

Bamaplast showcases the new 'MOREberry' pot at Macfrut
Bamaplast launches 'MOREberry' pot for berries at Macfrut: drainage, ventilation and sustainability at the heart of innovation

Events 

03 Mar 2025

CSO Italy: European project Berry Swing opens the rich programme of Berry Area 2025
Elisa Macchi :"At Berry Area 2025 CSO Italy will launch the Berry Swing project, update the crop statistics and report about retail distribution by channel."

Production 

25 Feb 2025

For I Frutti di Gil, 2025 is the year of the 'Naike Blueberry Club'
I Frutti di Gil is preparing for a 2025 full of new projects: the new variety club and new packaging will be presented at the Berry Area of Macfrut 2025.

Packaging 

18 Feb 2025

ILIP and berries: well-designed packaging extends shelf life
ILIP's heat-sealable B40 and B46 Air Wave baskets do not require absorbent pad at the bottom and can be recycled in the R-PET stream after use.

Breeding 

14 Feb 2025

How 'Breeding Value' mapped the genetic variability of Europe's strawberries, raspberries and blueberries
Bruno Mezzetti is finalizing the results of a 54-month-long effort: the international 'Breeding Value' project (Horizon 2020) was funded with € 7M from the EU.