In Turin, the points of sale appeared well stocked; however, the quality of raspberries and blackberries was generally poor, while blueberries of Peruvian origin remained very good.
As for blueberries, prices are falling, while they remain high for blackberries and raspberries. Due to the lack of supply and selection, the overall situation with blackberries is a true qualitative disaster.
Regarding the brands, there are many: in all supermarkets, several types of products from different brands are available.
These are the findings from the latest Berry Observatory, which took place today, October 29, 2025, in the urban area of Turin, covering 18 points of sale from 18 banners belonging to 14 retail groups.
The banners analyzed included Aldi, Banco Fresco, Bennet, Carrefour, Carrefour Market, Coop, Dpiù, Esselunga, Eurospin, Il Gigante, IN's, Lidl, MD, Mercatò, Pam, Penny, Spazio Conad and U2.
Berry assortment
The points of sale visited offered between a minimum of 2 and a maximum of 7 references in the berry category, with an average of 4.4 references per store. The assortment percentages in the 18 stores were: raspberries 89%; blueberries 100%; blackberries 67%; red currants 50%; berry mix 28%.
Assortment breadth
22% of the stores offering berries had two to three references, while the remaining 78% featured four or more references.
Product quality
Quality is understood as product health, measured in terms of: absence of major defects; sound product in less than ideal condition (not fresh, tired, shriveled, dull, lacking bloom); presence of damaged fruit and juice leakage; presence of spoiled fruit and mold.
The groups with the best quality results were Aldi, Bennet, Conad, Eurospin and Lidl.
Retail prices
Raspberries (24 observations): min. €14.80/kg – max. €25.44/kg – average €19.37/kg
Blueberries (46 observations): min. €12.17/kg – max. €23.92/kg – average €17.86/kg
Blackberries (16 observations): min. €15.92/kg – max. €27.92/kg – average €22.95/kg
Red currants (12 observations): min. €14.32/kg – max. €19.92/kg – average €16.66/kg
Berry mix (6 observations): min. €19.93/kg – max. €26.53/kg – average €24.77/kg
Overall total (104 observations): min. €12.17/kg – max. €27.92/kg – average €19.25/kg.
Brands present
In the stores visited, berries from a total of 29 brands were recorded. The brand with the highest average prices was Selection, while Trifoglio and Hortifrut offered the lowest average prices for blueberries.
Packaging used
57% of the blueberry references were sold in 125-gram packs.
