Hans Liekens (Value Chain & Retail Manager of Sekoya Blueberries) will be the host of the seventh episode of Berry Talks to be broadcast on Friday, February 24, 2023.
The talk will touch on a number of topics that are considered crucial to the global development of the blueberries category and that Sekoya, the program launched in 2017 by Fall Creek, is developing in collaboration with a pool of producers scattered in 30 countries around the world.
Starting with consumers' need for reliable, regular quality product for all 52 weeks of the year, Hans Liekens will explore the importance of category management and advanced category management.
The Sekoya program aims to provide blueberries with taste, texture and caliber of a higher level to help develop the category. On the other hand, with the Livie brand, Sekoya aims to open and develop the "healthy snack" segment in the berries category.
The approach could change consumer perceptions of the product, with increased frequency of purchase and penetration, a broadening of consumption occasions, and a general upward shift in quality. And this new paradigm could pave the way for other projects and transform what is now considered a blueberry premium into the new standard.
Given the yields of the new genetics, this shift could potentially lead to raising the bar on quality for the same price-this would be the real revolution that is missing to still tap the untapped potential in most European markets.
Review previous episodes:
EPISODE 1: BERRY TALKS WITH MIGUEL HERMES AHUMADA 25-03-2022
EPISODE 2: BERRY TALKS WITH MOLARI BERRIES AND BREEDING 25-04-2022
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