27 Oct 2022

FLORENCE RETAIL PRICES: PAM AND ESSELUNGA WIN THE RACE FOR C...

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THIS WEEK'S BEST BUYS

GDO survey in Florence conducted on 10/26/22

"I BUY WELL": Best Buy by the kilogram (category berries)
Blueberries: 500g from Pam at €9.98/kg (€4.99 per package)

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"SPENDING LITTLE": Best Buy per pack (category berries)
Blueberries: 125g from Esselunga at 1.38 €/package

"COMPRO BENE": Best Buy per kg (per product)
Raspberries: 125g from TuoDì at 13.52 €/kg (1.69 € per package)
Blueberries: 500g from Pam at 9.98 €/kg (4.99 € per package)
blackberries : 125g from Esselunga at 19.84 €/kg (2.48 € per package)
Red Currants: 125g from Lidl at 12.72 €/kg (1.59 € per package)
Tris: 400g from Conad City at 14.45 €/kg (5.78 € per package)

"SPENDING LITTLE": Best Buy per pack (per product)
Raspberries: 125g from TuoDì at €1.69/pack
Blueberries: 125g from Esselunga at €1.38/pack
blackberries : 125g from Esselunga at €2.48/pack
Redcurrants: 125g from Lidl at €1.59/pack
Tris: 150g from Esselunga at €2.98/pack

The survey took place on Oct. 26/2022 in the urban area of Florence and covered 14 stores of 14 retailers belonging to 11 large-scale retail groups.

The assortments of the stores of the following retailers were surveyed: Carrefour, Carrefour Market, Conad City, Conad Superstore, Coop, Dpiù, Esselunga, Eurospin, Lidl, Pam, PAM local, Penny, TuoDì. At the time of the visit, the stores of the following retailers did not have berries in stock: Naturasì.

PRICES PER KG

retailer nameProduct€/kg
Carrefourkiwiberry€ 15,84/kg
Carrefourraspberries€ 23,84/kg
Carrefourblueberries€ 23,84/kg
Carrefourblackberries27.84/kg
CarrefourRedcurrant€ 17.44/kg
Carrefour Marketraspberries€ 20.00/kg
Carrefour Marketblueberriesmin. € 19.60/kg - max. € 20.00/kg
Carrefour Marketblackberries€ 20.00/kg
TuoDìraspberries€ 13,52/kg
TuoDìblueberries€ 15.12/kg
Conad Citykiwiberry€ 19.04/kg
Conad Cityraspberries€ 19.04/kg
Conad Cityblueberries€ 15,84/kg
Conad Cityblackberries€ 23,84/kg
Conad CityRedcurrant€ 17.44/kg
Conad CityTris14.45/kg
Conad Superstoreraspberries€ 19.84/kg
Conad Superstoreblueberries€ 16.64/kg
Conad Superstoreblackberries€ 23,84/kg
Conad SuperstoreRedcurrant€ 18.24/kg
CoopEncore€13.92/kg
Coopraspberries€ 23,84/kg
Coopblueberries€ 15,84/kg
Coopblackberries€ 23,84/kg
Esselungakiwiberry€11.04/kg
Esselungaraspberriesmin. € 14.24/kg - max. € 20.31/kg
Esselungablueberriesmin. € 11.04/kg - max. € 20.31/kg
Esselungablackberries€ 19.84/kg
EsselungaRedcurrant€ 15,84/kg
EsselungaTris€ 19.87/kg
Eurospinraspberries€ 19,92/kg
Eurospinblueberries€ 10.76/kg
EurospinTris€ 19.93/kg
Pamraspberries€ 23,92/kg
Pamblueberriesmin. € 9.98/kg - max. € 15.92/kg
Pamblackberries€29.52/kg
PAM localraspberries€ 26.32/kg
PAM localblueberries18,32/kg
PAM localblackberries€30.32/kg
Lidlblueberries€ 15,92/kg
LidlRedcurrant12,72/kg
Pennyraspberries19.92/kg
Pennyblueberries14,32/kg
PennyRedcurrant€ 15,92/kg
Moreraspberries€ 14.00/kg
Moreblueberries€ 11.60/kg

READ MORE ON MYFRUIT.IT

Delve deeper with detailed data from the latest Small Fruit Observatory surveys in the appropriate section of Myfruit.

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TheOsservatorio berries is a monitoring service of myfruit.it that collects data on the breadth, depth and quality of the assortment of the category in the large-scale retail trade in the main urban areas of Northern Italy, with a survey carried out by technically experienced staff.

The survey covers more than 240 points of sale in the Italian large-scale retail trade every six months and is carried out by Myfruit GDO - Osservatorio berries.

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In the photos berries on sale in Trieste's GDO on 9/13/2021.

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