Global shifts and technical innovation: the berries sector reveals evolving trends with the increasing adoption of mechanical harvesting for blueberries, global repositioning via the IBO 2025 report, and regulatory campaigns in Australia reaffirming the importance of quality and residue compliance. Meanwhile, strawberry season enters autumn with climatic impacts on pricing and supply.
Markets & Global Trends
IBO 2025 report: structural changes in blueberry markets
The 2025 report from the International Blueberry Organization outlines global strategies: shifts in production geographies, emerging markets gaining share, and the growing demand for premium quality fruit. It highlights how developing countries are gaining ground and how technology and genetics define stricter, higher‑value standards. (Source: FreshPlaza.com, 1 October 2025)
IBO Congress 2025: mechanization and harvest‑friendly varieties
At the International Blueberry Congress, mechanical harvesting systems were a focal point: Australia already has 100 hectares under mechanical pick, and varieties like Magica are bred to detach only at optimal ripeness. The variety/technology pairing emerges as critical to reduce damage while maintaining efficiency.
Strawberries: seasonal shifts and price dynamics
From summer to fall: how strawberry production is adapting
The summer campaign winds down in regions like Watsonville, and harvesting shifts toward fall and Mexican production zones. Mild climate and warm nights slow ripening, affecting fruit quality and schedule. Markets face pressure on production costs, and consumers now expect consistency and shelf life.
Global strawberry outlook: price recovery and stable demand
Early October sees price recovery after September’s dip. In Italy, producer prices rise, while domestic demand holds steady. France anticipates a 2 % production decline due to June heat and pest pressure. In North America, harvesting slows in Watsonville/Salinas, while Mexico’s fall crop gains momentum.
Quality, Regulation & Safety
Australia: no evidence of pesticide misuse in berries
Government testing in New South Wales found no thiometon residues in berries, contradicting earlier reports. The analyses show that commercial samples comply with authorized limits, emphasizing the need for standardized and transparent controls to maintain consumer and market trust.
Local Campaigns & Consumer Engagement
Poland launches berries season with sporting events
Poland kicks off its berries season (blueberries, raspberries, blackberries) with an event combining sport and mindful consumption. The aim is to promote nutritional value and freshness, strengthen the product‑territory link and engage new consumer segments. Messaging emphasizes health and lifestyle paired with berry consumption.
