Varietal Innovation & Quality
“We’ve selected traits that make berries firmer and more durable for transit”
Recently Naturipe Farms has stepped up selection of blueberry, raspberry and blackberry varieties with traits to ensure firmer fruit more capable of withstanding transport, improving reliability and reducing damage. Their new Envoy clone focuses on balance between sweetness and tartness, large size, rich color, and crisp texture. Supply is supported by a mix of domestic production (USA, Canada) and imports from Latin America, covering seasonal transition periods. This growing focus on physical traits of fruit is seen as strategic to compete better in modern retail.
Market Expansion & International Strategy
Agroberries Group launches BerryWorld Asia for licensed varieties
Agroberries Group has set up the BerryWorld Asia division, tasked with distributing licensed berries varieties in Asian markets, particularly China and India. The initiative aims to capitalize on rising demand for premium varieties, ensuring genetic standards and technical support for growers in Southeast Asia. It illustrates that globalization in berries is not just about supply, but also about branding, intellectual property and varietal licensing.
