La realtà aumentata per entrare nella produzione di piccoli frutti

With more than 35 million plants distributed for the 2023/24 campaign, which is equivalent to a 14% increase compared to the last campaign, the strawberry variety NSG 203 (marketed under the brand name Marimbella®) is the cultivar most in demand among growers. Used both as rooted top and fresh plant, Marimbella® is already in production in Campania, Basilicata, Calabria and Sicily.

Data, trends and key players in the berry industry to understand how to accelerate the growth in Italy and bridge the gap with mature markets like UK.