Are you an operator in the fruit and vegetable supply chain looking for accurate information to guide your strategies?
Italian Berry Dashboard is now positioned as the most comprehensive and reliable overview dedicated to the berry category within the Italian retail sector (GDO – Large-Scale Retail Distribution).
An unparalleled data asset for your business
The strength of the service lies in the vast amount of information available: the platform includes over 40,000 surveys and a historical database spanning six years, for a total of more than one million data points collected.
This extensive database is constantly expanding: approximately 5,000 new data points are added every week. Data collection is carried out strategically and systematically through three observatories that monitor:
- 15-20 physical retail stores located in an Italian city (with a rotation system).
- 11 retail chains belonging to a selected sample area.
- 21 e-commerce platforms.
A complete assortment under your lens
The service has recently been further enhanced to include strawberries as well.
Today, the Dashboard is an essential tool for continuously monitoring the entire berry shelf, covering: blueberries, raspberries, blackberries, currants, strawberries, minor berries and the increasingly popular mixed formats (Bis, Tris and Mix).
Strategic and operational advantages
Italian Berry Dashboard is specifically designed to support industry operators in planning and monitoring every commercial and strategic activity.
Access to consolidated data—updated three times a week—allows users to obtain exclusive analyses that are essential for competing in the market.
Specifically, the service provides key insights on:
- Price dynamics and fluctuations.
- The competitive positioning of different suppliers and retail chains.
- The evolution and composition of the shelf assortment.
Do not leave your business decisions to chance, but base them on real and timely data. Italian Berry Dashboard is available through convenient subscription plans, with the possibility of requesting customised packages specifically designed to meet your company’s needs.
