07 Oct 2022



innocent, a leading fruit smoothie company, is on a mission to bring more fruit to children and announces the UK launch of Blueberry Whizz. Blueberry Whizz is the latest addition to innocent's range of super smoothies for children, made from chopped fruits and vegetables, with added vitamin D and iron and no added sugar.

The launch comes on the heels of data from the National Diet and Nutrition Survey (NDNS) showing that only 1 in 10 children are able to consume 5 servings of fruits and vegetables per day. innocent said drinking a Blueberry Whizz smoothie is a convenient and delicious way to help more children achieve this goal.

The company added that the smoothie is fortified with vitamin D and iron after further NDNS research showed common deficiencies among children in the United Kingdom.

"Along with the rest of the innocent kids super smoothie range, Blueberry Whizz has been credited with the "Good Choice" badge as part of the Better Health Families campaign, so parents know they are making a healthy decision for their family," the company said in a statement.

innocent said it has served more than 1.5 billion servings of fruits and vegetables to children since it launched its children's smoothie range in 2005. The company, which is 90 percent owned by Coca Cola, is continuing to expand its range into new markets and recently launched four new recipes in France.

Fruitnet is part of the NCX Media network.

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