Today begins "Agosto Mes Internacional del Arándano 2022," a series of 16 webinars organized by Blueberries Consulting, in which Italian Berry is also participating with a report by Thomas Drahorad on GDO, consumption and consumers of blueberries in Italy.
Since the pandemic, the international market has faced changes that have affected the economic well-being of many industries. Manufacturers of blueberries faced a 2021-2022 season with logistical problems that not only highlighted the need to remain at the forefront of production techniques, but also accelerated research in search of new solutions to problems that, at least to date, persist with no certainty of their end.
It is this scenario that enhances the value of events such as International Blueberry Month 2022, an online event where experts, researchers, and producers can interact and socialize on how best to overcome future adversity.
On August 16, 18, 23, and 25, we will meet through Blueberries Consulting's Agricultural Seminars platform at 7:00 a.m. in the United States, 9:00 a.m. in Mexico and Peru, 10:00 a.m. in Chile, 3:00 p.m. in Morocco, and 4:00 p.m. in Spain and South Africa to hear from speakers, after which a round of questions will be opened to enhance learning and discuss different international experiences.
Summary
FIRST DAY
During the first day, Betina Ernst, director of Top Info Marketing S.A., will open the event with the talk "Perspectives and Projections of blueberry Latin America," which will be followed by "Situation of blueberry production in Peru. Challenges, opportunities and future prospects," by Federico Beltrán, general manager of Terra Business SAC. Finally, Juan José Flores, director of Aneberries Mexico, will analyze blueberries in Mexico.
DAY TWO
On Thursday, August 18, Claudio Yañez, quality and post-harvest specialist; Rafael Larrea, area sales technician - Maf Roda; and Jessica Rodriguez, fresh produce post-harvest, marketing and marketing consultant, will focus on the quality of blueberries in the target market with their respective talks on "Harvesting and post-harvest management of blueberries" Important Factors for Exporting Quality blueberries ," "Quality Systems with New Multi-Format Fillers," and "Strategies for Postharvest Management of blueberries in the Face of Major Logistical Challenges."
DAY THREE
The second week of the event will be opened by Amine Benani, president of the Association of Moroccan Red blueberries Producers, who will speak on the "Current State and Projections of the Moroccan Red blueberries Industry," and will be closed by Hans Liekens, value chain and retail manager of Sekoya, with a presentation on the "Current State and Projections of the Red blueberries Industry in Europe." Thomas Drahorad of Italian Berry will analyze the situation in Italy, bringing data from the Piccoli Frutti Observatory on the berries category in Italian retail and analyzing household consumption indicators.
DAY 4
The final day will feature Pedro Brás de Oliveira, researcher at the Instituto Nacional de Investigação Agrária e Veterinária, who will speak on "Production of blueberries on substrates." Cristián Balbontín blueberry , head of the Plant Breeding and Berry Phytotechnology program at INIA, will talk about his research results in the talk "Improvement of blueberry fruit quality under water stress conditions through the use of hormonal inducers", and finally, the event will conclude with a presentation by Juan Hirzel, INIA researcher and international consultant, who will talk about "Nutrition with nitrogen, potassium and foliar supplements in blueberries grown in soil and substrate."
Over four days, speakers will present topics such as techniques to improve the post-harvest life of blueberries, the current business and logistics situation, the best strategies to deal with it, and innovation work related to current transportation logistics problems. In this way, the organizer of the activity, Blueberries Consulting, maintains its commitment to contribute to the continuous improvement of the blueberry industry.
The pandemic has increased world demand for blueberries exponentially, maintaining its upward trend. Therefore, the objective of this meeting is optimistic and seeks to provide tools to continue to make the cultivation of blueberry a profitable and efficient activity for its producers, taking into account the current opportunity to offer a product appreciated and in demand by consumers, given the positive effect of its consumption on human health.
REGISTRATION IS NOW OPEN
Register on Agricultural Seminars to access the live online event and its talks, which will be available through Aug. 31 on Blueberries Consulting's webinar platform.
