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Berries
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Marketing
31 Jan 2020
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Plummeting quality and stockouts: only one Italian retailer reacts
The shelves of the Italian large-scale retail trade offer a discouraging picture of berries: broken stocks, struggling promotions, quality at an all-time low.
Consumption
Italian households' spending on berries increases by 15.3%
The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.
