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Italian Berry
  • Communicate
    • Tools
    • Magazine
  • Services
    • Retail Review
    • E-Commerce Review
    • Newsletter
  • Berries
    • Varieties
    • Blueberries
    • Raspberries
    • Blackberries
    • Currants
    • Strawberries
    • Associations
  • Prices
    • Trend
    • MinMax
    • Best Buy
    • Prices
  • Consumption, well-being and health
    • Italian households' consumption
    • Well-being and health
  • Berry Area
  • Agronomic Innovation
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CATEGORIE

  • Prices
  • Production
  • Consumption

Popular Tags

  • Mirtillo 1699
  • Lampone 720
  • Carrefour 397
  • Ribes Rosso 376
  • Copyright 356

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Events 

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026
The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?

Breeding 

Varieties 

Marimbella® in the lead: NSG 203 variety conquers southern Italian producers
With more than 35 million plants distributed for the 2023/24 campaign, which is equivalent to a 14% increase compared to the last campaign, the strawberry variety NSG 203 (marketed under the brand name Marimbella®) is the cultivar most in demand among growers. Used both as rooted top and fresh plant, Marimbella® is already in production in Campania, Basilicata, Calabria and Sicily.

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